Social media is an ever-evolving landscape, and what worked yesterday might be obsolete today. I once shared a plethora of tips on navigating platforms like Facebook, but I’ve come to realize how futile that is. Just when you think you’ve mastered the game, something new pops up, leaving you scrambling to catch up.
That said, I can’t help but critique the sleazy tactics people employ to rack up Facebook likes. It’s frustrating for those genuinely trying to foster community and misleading for casual users just looking to enjoy social media.
And let’s not forget those pages that miraculously accumulate 100,000 likes overnight—those likes are often sold for a profit, lining the pockets of some shady entrepreneur. So, if you want to avoid that fate, steer clear of these practices:
- The Guilt Trip Like: “Joey has terminal illness. Like this if you care!” This approach is manipulative. People are guilted into liking posts that exploit serious issues, like Joey’s cancer or the plight of adorable puppies. A viral post like the one featuring “Mallory” was later revealed to be about someone else entirely. If you want to make a difference, do something tangible instead of clicking a button.
- The Crowd-Sourced Life Decision: “We’ll have another baby if we hit 10,000 likes!” Seriously? Facebook isn’t going to handle your late-night emergencies or your marital issues. Making life decisions based on social media metrics is just plain reckless.
- The Fake News Celebrity Death: A post claiming Morgan Freeman has died garnered almost a million likes—except he’s very much alive. This kind of misinformation is not only misleading but can be damaging to the audience’s trust.
- The “Watch This Miracle Happen!” Like: Want to see a bear eating a man or Jesus appearing on your screen? Spoiler alert: it’s not going to happen. If that’s what you’re after, you’re looking in the wrong place.
- The S4S (Share for Share) Craze: Pages that solely exist to promote each other are a drain. This isn’t real engagement—just a constant cycle of begging for likes with little substance.
Let’s try to steer Facebook back to its roots: genuine connections. Can we at least make an effort?
And by the way, those prizes you’re waiting for from sharing posts? Spoiler: they’re probably never coming.
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In summary, while there are many deceptive tactics to gain Facebook likes, it’s crucial to engage authentically. Building a genuine community will always be more beneficial than taking shortcuts.