Your Favorite Fashion Labels Are Vanishing From Target for Good

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If you’re a Target enthusiast, you’re likely aware of how on-trend their clothing section has historically been. From essential tank tops to stylish yet supportive swimsuits, brands like Merona and Mossimo have been our go-to choices — but that’s about to change. In a bid to stay relevant and compete with e-commerce giants like Amazon, Target is overhauling its brand lineup, and sadly, Merona and Mossimo are on the list of casualties. Farewell to those comfy tees that were almost always discounted.

Changes in Target’s Apparel Selection

Have you noticed the recent changes in Target’s apparel selection? Some locations have already started phasing out Merona and Mossimo items. It’s not just the women’s department that’s undergoing a transformation. We appreciate the new Cat & Jack line for kids, but this means we’re losing out on Circo and Cherokee, which were both reliable and budget-friendly options for children.

Exciting New Brands Coming Soon

On the brighter side, this shakeup means that Target is set to introduce over a dozen fresh brands later this year, available exclusively at their stores. So far, they’ve revealed four exciting new lines:

  1. A chic women’s collection named A New Day.
  2. A stylish men’s line called Goodfellow & Co.
  3. The trendy athleisure brand JoyLab.
  4. A home décor collection known as Project 62.

Mark Johnson from Target explained, “Our new brands are designed to reflect the evolving needs and desires of our guests. By reevaluating our current offerings, we identified gaps that needed addressing. It was essential for us to revamp our selection to ensure our customers continue to find exciting options at Target.”

Embracing Change

While change can be daunting, it’s always refreshing to revamp your wardrobe. We trust Target will deliver, so perhaps these new brands will become the next favorites. Meanwhile, we’re making a beeline to Target to grab whatever remains of the Merona and Mossimo collections—hopefully, we’ll score some deals through the Cartwheel app or on clearance.

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Conclusion

In summary, while we bid farewell to beloved clothing brands like Merona and Mossimo at Target, we look forward to exciting new options on the horizon. Change can be a good thing, and we hope these new collections will capture our hearts just as much as their predecessors did.