In anticipation of Pride Month, Yelp has rolled out a new feature designed to help users locate LGBTQ-owned businesses in their neighborhoods. As many individuals have turned to Yelp more frequently during the COVID-19 pandemic to discover and support local shops, this update is sure to be welcomed.
Starting June 1, Yelp will enable business owners to identify as LGBTQ-owned, simplifying the process for consumers looking to support the LGBTQ community. This new addition will help users find businesses such as hair salons, nail salons, restaurants, and nightlife venues through the “Open to All” search filter. This initiative builds upon Yelp’s 2019 collaboration with a non-profit organization of the same name, which aimed to create a safe environment for all customers regardless of race, ethnicity, sexual orientation, or other factors.
In addition to identifying as LGBTQ-owned, businesses can showcase a rainbow pin on Yelp’s map view, signifying their commitment to being inclusive and welcoming spaces. Yelp has also pledged to actively monitor their platform for hate speech and to remove any harmful content, reinforcing their dedication to supporting LGBTQ businesses.
LeAnn Johnson, owner of Rainbow Cafe in Austin, TX, expressed her enthusiasm for this new feature, stating it will help consumers find and support her business while reinforcing a safe environment. Given the recent increase in searches for LGBTQ-owned businesses—up 150 percent in April 2021 compared to the previous year—this feature arrives at a crucial time when allies and community members can contribute to the success of marginalized business owners.
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In summary, Yelp’s new feature simplifies the process of supporting local LGBTQ-owned businesses, especially during Pride Month. With an increase in demand for safe and welcoming spaces, this initiative not only benefits business owners but also fosters community support.