Starbucks has a history of engaging with social issues, a trend that continues under CEO Howard Davis. As reported by the NY Daily News, Davis has long advocated for progressive causes, openly supporting initiatives like gay marriage and gun control, even if it creates tensions with certain investors. Following the tragedies involving Michael Brown and Eric Garner, Davis initiated a series of public forums focused on race relations, believing that the recent cup-writing campaign could further these important discussions. However, this connection is somewhat tenuous; while the forums dealt with critical societal issues, the act of ordering coffee seems to belong in a different realm altogether.
Davis appears unconcerned about whether this initiative stirs discontent among employees, many of whom may prefer to keep their barista duties separate from social activism. It remains to be seen if the current trend of “Do you have a moment to talk about X” that has become common in public spaces will now extend into coffee shops across the nation. While it’s commendable that Starbucks aims to leverage its corporate influence for progressive causes, expecting low-wage workers to navigate potentially contentious conversations seems beyond the scope of their roles.
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In summary, while Starbucks’ initiative to blend social engagement with their coffee service may seem innovative, it raises questions about the appropriateness of placing such expectations on their employees. Balancing corporate activism with the realities of retail work poses challenges that warrant careful consideration.