In a quest to transform the portrayal of women in advertising, New York advertising executive, Sophia Lang, embarked on an eye-opening journey after conducting a simple online search for “objectification of women.” The results were disheartening, prompting her agency, Lang & Co., to pledge never to create campaigns that degrade women. How many other ad firms can claim the same commitment?
Sophia and her colleague, Mark Rivers, took their mission a step further by producing a powerful video featuring women holding various advertisements and voicing their demand for change. Released anonymously on January 11, the video struck a chord with many:
“I am your mother.
I am your daughter.
I am your sister.
I am your manager.
I am your CEO.
Don’t speak to me that way.”
#WomenNotObjects
It’s essential to hold the companies that market to us accountable. The relentless wave of objectifying images flooding our lives is unacceptable. This constant bombardment is shaping the mindset of future generations, and we have the power to challenge it. Research by Jean Kilbourne has shown that sexist advertising can lead to increased instances of violence and harassment against women.
Despite women making up approximately 75% of all purchasing decisions, only 11% of those creating advertisements are women, as noted by Sophia in a recent interview. We control the finances, we’re significant consumers, and our opinions matter.
Sophia’s motivation stems from a profound personal loss; she tragically lost her three daughters and parents in a fire in 2011. “I’ve been searching for my purpose, something that transcends just making a profit,” she reflects. “There’s dignity in our work, and I want to create a positive impact.”
Small initiatives can lead to monumental change. For example, The Representation Project launched #AskHerMore at the 2014 Oscars to combat the trend of women being asked only about their looks on the red carpet. This movement has since altered the nature of interviews for women. Similarly, #WomenNotObjects aims to shed light on the damaging objectification present in advertising. It’s time for brands to realize that we expect more from them.
For more insights into home insemination and related topics, check out our guide on the baby maker at home insemination kit. For those exploring artificial insemination, this resource offers excellent information. You can also visit this link for exciting news about a new Canadian baby.
In summary, it is crucial to advocate for a shift in how women are represented in advertising. The impact of objectification is far-reaching, and by demanding better portrayals, we can contribute to a cultural change that benefits everyone.