As summer approaches, White Claw is redefining what “White Claw Summer” means. Remember the carefree days of 2019? Music festivals, beach outings, and social gatherings filled with laughter and clinking cans of White Claw. Who hasn’t cheekily proclaimed, “Ain’t no laws when you’re drinking Claws”? (Raises hand sheepishly.)
With the rise in vaccinations, this summer is shaping up to be a return to a more social atmosphere, albeit not entirely normal. We can finally step outside, reconnect with friends, and enjoy our favorite light, fruity seltzers. But for those eager to make up for lost time, White Claw is introducing Surge: a new seltzer that packs a bigger punch. Each 16-ounce can boasts an impressive 8% ABV, compared to the classic 5% of the original flavors. Time to start pre-hydrating, right?
The buzz is palpable, with many fans excited yet a bit apprehensive about the upcoming warm days. One clever Twitter user even calculated that one can of White Claw Surge is equivalent to about 2.1333 cans of the original White Claw.
As we gear up for summer festivities, it’s been a while since many of us have attended a party, and our bodies might not be fully prepared for the revelry. However, perhaps this is just the nudge we need to ease back into the social scene. Enjoying 1-3 of these new seltzers under the sun could be the perfect way to transition back to our pre-quarantine lives, though it may also lead to unexpected outcomes. As with many post-pandemic activities, it’s all about weighing the risks.
Fortunately, White Claw is selling Surge individually for $2.99 each, meaning we won’t be tempted to overindulge with 12- or 24-packs. While some might still find a way to stock up, at least we’ll have a limit on how many cans we can carry from the store. White Claw might be ready to set the summer ablaze, but it appears to want to do so in a more controlled manner.
For those interested in exploring more about summer seltzers, check out this previous blog post for additional insights. Also, if you’re looking to save on your summer beverage choices, this resource offers great tips. And for more information on pregnancy and home insemination, this link is a fantastic resource.
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In summary, White Claw’s new Surge brings a higher alcohol content and larger cans, making it an exciting addition for summer social gatherings. As we transition back into the world, this new offering could be the perfect way to celebrate.