For many, indulging in reality TV shows like the iconic Keeping Up With the Kardashians is seen as a harmless “guilty pleasure.” However, a study from the London School of Economics and Political Science suggests that immersing yourself in such materialistic media can actually diminish your empathy towards those in need. The research indicates that viewers of shows that celebrate extreme wealth and fame may develop less compassion for the less fortunate.
The Study
The study analyzed 487 British adults aged 18 to 49, dividing them into two distinct groups. One group was exposed to ads for luxury goods, celebrity photos flaunting opulence, and headlines about rags-to-riches stories, while the other group viewed neutral content featuring ads for public transportation, serene nature images, and articles about dinosaurs. Following this exposure, participants answered questions that assessed their perceptions of wealth, welfare support, and attitudes towards impoverished individuals. They also reflected on their viewing habits regarding shows like Keeping Up With the Kardashians as well as various magazines that promote luxury lifestyles.
Findings
The findings revealed that those who consumed media glorifying wealth were significantly more likely to adopt materialistic views and possess anti-welfare attitudes compared to those who engaged with less materialistic content. Dr. Alan Reed, from the LSE, noted that regular exposure to such media messages tends to cultivate materialism and can lead to a growing inclination toward selfishness and insensitivity towards marginalized communities.
Societal Trends
Moreover, these shows contribute to troubling societal trends, including body image issues and increased anxiety among younger viewers. If you find it hard to part ways with the Kardashians, perhaps consider this study as a gentle reminder of the potential impacts of reality TV, which often distorts the concept of reality itself.
Further Reading
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Conclusion
In summary, while reality television might seem like harmless entertainment, research suggests it could lead to decreased empathy and support for those in need. So, as you enjoy your favorite shows, remember the potential impact they may have on your views and attitudes.