Megan Rapinoe has been announced as one of the latest ambassadors for Victoria’s Secret, a brand shifting its focus to celebrate accomplishments over appearances. As the captain of the U.S. Women’s National Soccer Team, Rapinoe is a renowned advocate for gender equality, having championed the fight for equal pay for athletes. Her activism and progressive stance make her an intriguing choice for the brand, which is in the midst of a significant rebranding effort.
Victoria’s Secret has faced considerable scrutiny in recent years due to allegations surrounding a toxic corporate environment and ties to controversial figures. In response, the company is moving away from its traditional image of “angels” and is now selecting ambassadors based on their achievements. Alongside Rapinoe, other notable figures include Priya Lee, Olympic athlete Eileen Gu, and inclusivity advocate Paloma Ellis, among others.
The brand aims to redefine what “sexy” means, shifting its focus from catering primarily to male desires to appealing more authentically to women. This change has sparked mixed reactions, particularly from some men who express dissatisfaction with Rapinoe’s inclusion, lamenting that they can’t view her through the lens of their previous fantasies. This backlash only emphasizes the outdated perceptions many hold regarding femininity and desirability.
Despite the challenges ahead, many women have responded positively to this new direction. Whether this rebranding will successfully restore women’s trust in Victoria’s Secret remains uncertain, but it is undoubtedly a step forward.
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Summary
Victoria’s Secret has appointed Megan Rapinoe as a brand ambassador, part of a broader effort to redefine its image by focusing on women’s accomplishments instead of traditional beauty standards. While the move has received mixed reactions, it signifies a shift towards inclusivity and authenticity.