Why It Appeals to Teens and Tweens
Jott has become a favorite among young users because it operates without a data plan, making it completely free. It also doesn’t depend on Wi-Fi or cell service—messages are sent directly from one device to another, akin to a modern twist on two cans connected by a string, but on a grander scale, encompassing entire schools.
The Importance of Jott
Text messaging remains the predominant form of electronic communication for teens, with 87% of them texting daily, far surpassing the popularity of platforms like Facebook or Instagram. Notably, Jott can be used on devices like iPods and iPads, meaning children do not even need a phone number to participate.
User Statistics
According to the app’s creator, Mark Jenkins, Jott boasts around 500,000 active monthly users, with a strong presence among junior high students who may not have smartphones or data plans.
Usage Patterns
Students can join their school’s network by downloading the app, allowing them to see who else has registered. They can exchange messages with peers within a 100-foot radius of their school.
Reassurance for Parents
Jenkins emphasizes that Jott was designed by two fathers of middle-schoolers. When registering, kids must provide their real names and ages, which helps ensure they are matched with peers from their school. For instance, a 17-year-old won’t be able to connect with middle school students. Users must validate each other’s accounts, which adds a layer of security. In fact, a school principal attempted to join a junior high network under a false identity but was quickly identified and removed by students. This feature should help alleviate some parental concerns about online safety. Furthermore, the app’s requirement for real names makes it more challenging to create anonymous profiles for bullying. Jenkins adds that users can block anyone who sends unwanted messages, making Jott a safer alternative to sharing phone numbers.
Concerns for Parents
On the flip side, the potential for distraction during school hours is a valid concern—students who previously couldn’t text due to data limitations now have access. Additionally, while Jott provides features like disappearing messages and screenshot detection, a recipient can still take a screenshot of an unwise message or image and share it with others.
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Summary
Jott is a free messaging app gaining traction among tweens and teens due to its ease of use without data plans or Wi-Fi. It connects users within their school environment, providing a safer platform with real-name validation to reduce bullying and ensure security. However, parents should remain vigilant about potential distractions and the risks associated with sharing unfiltered messages.
