In a bizarre twist of fate, TikTok continually subjects me to a barrage of hyper-organization videos on my For You page. If you haven’t stumbled upon these clips, here’s the rundown: they feature meticulously edited footage of hands swiftly arranging household items—be it a pantry, refrigerator, closet, or drawer—with robotic efficiency. The end result is always a pristine, seemingly gratifying visual of a once-messy space. Everything is aligned, items stacked neatly, labels prominently displayed, and there’s no sign of unsightly packaging or awkwardly shaped containers disturbing the visual harmony.
These organization videos often come paired with ASMR (autonomous sensory meridian response) elements—soothing sounds like the gentle scraping of containers sliding into place, the crisp “swoosh” of a jar lid being opened, and the satisfying “pop” of an air-tight container releasing its seal.
The comment sections of these videos are flooded with admiration. “So satisfying!” “I could watch these forever!” and “I need to organize my pantry right now!” are common sentiments.
These videos are designed to evoke satisfaction. After all, who doesn’t love witnessing chaos morph into order? Well, I do not. Not in this manner, at least. I can appreciate a good #cleantok video or even the satisfying sight of a driveway being pressure washed. However, when I watch these particular hyper-organization clips, I feel a visceral discomfort akin to spotting a horde of cockroaches scurrying or witnessing a gymnast suffer a severe injury. They trigger a tightening in my chest and raise the hairs on my neck. It’s pure revulsion.
But Why?
What is it about these videos that incites such irrational anger and disgust?
For starters, I can’t help but ponder what happens to the leftovers that don’t fit into the posh containers. Where do those half-empty store-bought items go? Surely they must have a designated space somewhere, right? Is there a cluttered pantry or garage filled with these discarded bags and boxes?
Isn’t the existence of this pristine storage area a testament to the necessity of a secondary, less aesthetically pleasing one? What’s the point?
I’m not alone in my musings. A TikTok user, Sarah, even stitched an organization video to inquire if there exists a “cupboard of shame.” Another commenter wondered if these hyper-organizers ever order takeout or deal with leftovers, questioning how they maintain their picture-perfect systems in such scenarios.
These videos evoke feelings of futility, tedium, and wastefulness. They radiate an air of privilege and excess. Do these individuals not recognize the fleeting nature of life? Do they genuinely wish to spend their limited time ensuring every label in their pantry is perfectly aligned while transferring cereal from its original box to a shiny plastic container? Ugh, go take a nature walk, pet a dog, or learn a new language!
Some clips even trivialize OCD, presenting it as a quirky yet helpful trait. “Haha, sometimes OCD is beneficial!” they jest. However, those genuinely grappling with OCD know it’s far from amusing or advantageous. If you don’t have OCD, don’t impersonate it—it’s not a cute accessory.
One popular creator boasts over 4 million followers and showcases her “pantry organization” by continually transferring contents from bags deemed too unattractive to occupy visible space into more visually appealing containers. But what happens to the original bags? They still contain items, necessitating an additional storage area—an ugly one! This excess is what truly irks me: maintaining two storage spaces—one for show, another to hide away.
In another video, the blatant materialism is staggering. While millions worldwide struggle for basic necessities, this individual boasts two high-end computers, an array of keyboards, and a selection of over twenty identical pens. It’s grotesque.
One clip shows someone pouring detergent, which resembles sugar, into a jar typically used for sugar. What a poison hazard! As she replenishes her supplies, she merely adds new products atop the old ones, ensuring that some items remain perpetually unused.
Toward the end, she pours crushed red pepper from a McCormick jar into a clear glass jar and then slaps on a label that reads “crushed red pepper.” Seriously, can I just vanish into the ocean instead?
And then there’s the freezer organization video. Why would anyone want to create extra work for themselves like this?
So, yes, I absolutely despise these organization videos, but given their popularity and the substantial followings of their creators, I must be in the minority. If you too find these clips nauseating, take comfort in knowing you’re not alone.
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In summary, the hyper-organization videos on TikTok trigger feelings of discomfort, disgust, and frustration in me. They embody excess and privilege while raising questions about the hidden chaos that often accompanies such curated displays. If you find these videos equally unsettling, remember, you are not alone.