It’s 2018, and the fight for justice is more vibrant than ever. Art stands as one of the most powerful forms of activism, and a growing number of brands are stepping up to challenge the status quo. Enter “Colors of Unity,” a clothing and accessories brand founded in Brooklyn, NY, by the visionary artist, Jordan Johnson. Johnson created Colors of Unity as a platform for dialogue about race, spearheaded by the voices of the Black community, aiming to dismantle systemic oppression while fostering empowerment and self-love.
Importantly, the collection also caters to allies, ensuring that the message is inclusive. Intersectionality is at the heart of the mission, and it’s crucial to remember that progress requires everyone’s participation. So, let’s avoid the comments about exclusion, shall we?
I had the opportunity to chat with Johnson about Colors of Unity—the inspiration behind it, its vision, and how he intends to influence the world for his daughters through clothing and artistry. There wasn’t a single moment of inspiration; rather, the brand emerged from a culmination of frustrations with how mainstream advertising represented the Black community. By crafting his own apparel, Johnson takes charge of the narrative, shifting the portrayal of Black lives toward one of pride and self-acceptance. He prefers the term “ARTivist” over “activist,” but the essence of his message remains clear.
“My artwork embodies self-empowerment, hope, and the elusive ‘American Dream.’ After 39 years, it’s evident that not everyone has equal access to that dream—many of those who don’t look like me,” he shares. His daughters, who identify as Black and Latina, will navigate a world that often discriminates against their identities. For Johnson, instilling in them the confidence to embrace their heritage and stand tall is paramount.
One of the brand’s children’s shirts boldly proclaims, “I AM the Future,” empowering kids—especially those of mixed heritage—to take pride in their roots. As a parent to a biracial child myself, this is a piece I would absolutely choose to inspire my son to celebrate his Black ancestry.
Colors of Unity features a diverse array of phrases that uplift Black pride, including the popular “Proudly Black” tee and shirts that confront the realities of being Black in America, such as one featuring the thirteenth amendment. There are also shirts that address police brutality and promote solidarity, like the “Equality is Not a Pie” design, which advocates for equal rights for all without diminishing anyone else’s rights.
When asked why he chose clothing as a medium for his activism, Johnson explained, “Clothing, especially T-shirts, are versatile—they can enter any space, public or private. They have the power of street art, conveying messages without a single word. I often catch people reading my shirts, and it brings me joy knowing the message has reached another individual.”
If you’re seeking a meaningful and artistic way to support Black culture and the fight against systemic racism, Colors of Unity is an excellent starting point. It’s an effortless way to back a small business while sparking essential conversations about race and inclusion—your stance is literally displayed on your chest.
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In summary, Colors of Unity is a clothing line that not only empowers individuals through art but also fosters important dialogues about race and identity. By choosing this brand, you’re not only making a fashion statement but also taking a stand against systemic oppression.