In an amusing twist on parental awareness, a dad remained oblivious to a Cheez-It stuck to his wall for nearly four years. Back on November 26, 2015, a daughter, eager to test her father’s attentiveness, secured a Cheez-It with a thumbtack to the wall. To her surprise, he didn’t notice it at all—until his son-in-law finally pointed out the decaying snack.
Inspired by a viral tweet from 2015, in which a girl similarly challenged her dad with a chip on the wall, Jamie decided to replicate the experiment with a Cheez-It of her own. She attached it above a picture frame and began documenting her father’s obliviousness.
“Day 10: Still there! Let’s see how long it takes for my dad to finally notice!” she tweeted on December 6, 2015. Fast forward to April 3, 2016, when her dad rearranged the furniture right next to the Cheez-It, yet completely overlooked it.
On May 17, 2016, Jamie tweeted, “Day 173, and my dad is still in the dark about it… honestly, I forgot about it too… this is sad.” A whole year went by without any sign of recognition from him.
By day 383, Jamie began to wonder if the Cheez-It would eventually rot. As time went on, it did indeed decay, and she found herself replacing it occasionally just to keep the joke alive.
By Christmas 2017—over two years into the gag—Jamie gifted her dad a box of Cheez-Its, hoping he would catch the hint. He did not.
As time marched on, Jamie moved out but kept the joke going. “Day 1,001!!!! Wow!!! (My stepmom sent me a picture because I no longer live there) I can’t believe we’ve made it this far! People now associate me with the Cheez-It, and that’s just sad!”
Eventually, Jamie took to Twitter to announce the end of this long-running prank after her brother-in-law accidentally revealed the secret. “It’s with a heavy heart I announce that the gag is over,” she tweeted. “After 1,410 days—almost 4 years—my brother-in-law spoiled it for us by mentioning it to my dad.” The internet had plenty to say about that brother-in-law’s blunder.
Jamie wrapped up her post with a heartfelt thank you to everyone who followed the Cheez-It saga. “I’m sorry my naive family didn’t grasp that when it rots, you just replace it. I’m as disappointed as you all are.” In a surprising twist, Cheez-It has yet to comment on the incident.
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In summary, this lighthearted post highlights just how little some dads pay attention to their surroundings, illustrated through a Cheez-It that remained unnoticed for years. Jamie’s creative prank resonated with many, sparking laughter and engagement across social media.