Imagine the carefree days of first grade—juice boxes, snacks, and the innocence of childhood—except for one extraordinary six-year-old named Max, who raked in a staggering $11 million last year from his YouTube channel, Max’s Toy Reviews. According to Forbes, this impressive sum landed him at number eight on their list of the highest-paid YouTube personalities.
For those of us who might think of “YouTuber” as an imaginary profession, it’s worth noting that this role can indeed provide substantial financial stability for families, possibly even for generations. Forbes began tracking the earnings of prominent “YouTube stars” back in 2015, when the Swedish gamer PewDiePie topped the list with $12 million. Fast forward to this year, and that honor went to 26-year-old gamer Daniel Thompson, known as DanTDM, who earned $16.5 million. Max, a toy reviewer with over 10 million subscribers, is making his debut on this prestigious list and will never have to worry about a day job—what a relief that must be for him!
Max’s parents launched his popular channel in March 2015, and it started off quite modestly. As reported in an article by The Daily Herald, “When his family began recording videos, the 3-year-old had hardly any views. His first video simply showcased him opening a Lego set and playing with the blocks.” A toddler opening Legos with no audience? What a concept!
The inspiration for these toy review videos came from young Max himself, who loved watching other children on YouTube. His mother shared in an interview with TubeFilter, “One day, he asked, ‘Why am I not on YouTube like all the other kids?’ So we decided to give it a shot.”
Back in my day, we had to walk uphill both ways to school, wore newspapers for shoes, and fought over the family chair, but the fact that a six-year-old now uploads toy-playing videos almost daily, garnering about 8 billion views last year and earning roughly $1 million a month—well, that’s just mind-boggling.
This remarkable trend is only growing, with the top ten YouTube stars collectively earning $127 million last year before management fees and taxes, up from $70.5 million in 2016—an 80% increase in just one year. Max, I hope your future descendants enjoy their tuition-free college education!
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In summary, Max’s incredible earnings reflect not only the changing landscape of childhood entertainment but also the potential for financial success in the digital age. With the rise of platforms like YouTube, children today can achieve wealth and fame at an unprecedented scale, leaving many of us astonished.