As the holiday season approaches, many brands are investing heavily in extravagant advertisements to attract shoppers. However, Hafod Hardware, a charming family-run hardware store in Rhayader, Wales, took a different approach. They created a heartwarming Christmas commercial on a modest budget, and the outcome is one of the most touching holiday ads we’ve come across this year.
Store owner Tom Jones collaborated with his close friend, Josh Holdaway, to bring the ad to life. With just a single day for filming and editing, they managed to capture something truly special. Tom’s 2-year-old son, Arthur, took center stage, and the entire production set them back only $130, primarily spent on renting a recording studio and hiring a singer for an enchanting rendition of “Forever Young.” The song adds a poignant touch, and yes, it’s set to be released, guaranteed to tug at your heartstrings.
The Ad’s Heartwarming Story
In the commercial, we follow young Arthur as he mimics his dad’s role as the store owner. He starts his day with breakfast, brushes his teeth, and heads to the shop to open up. Throughout the day, he engages in various tasks—sweeping the floor, tidying the cashier area, and stocking shelves. His sweet interactions with customers include giving change while flashing a thumbs up and wrapping a gift (not too skillfully) for another patron, again offering that adorable thumbs up as they leave.
In one particularly cute moment, Arthur even sits in the office, ready for some serious business with a calculator and his coloring book. The commercial culminates with him walking away down the street, now transformed into his father, carrying the family Christmas tree. The screen then displays the message: “Be a kid this Christmas.”
It’s an irresistibly charming ad that has captured the hearts of many online. You can see the joy it brings in how people are responding to it on social media.
Going Viral
Creating Christmas commercials is nothing new for Hafod Hardware; they’ve been producing them for a few years now, mainly for social media. However, this year, their effort has gone viral. “We’ve had a great response these last two years, but nothing like this year. It’s just been crazy,” Tom shared. “We do it for fun, really, to highlight small, independent businesses in rural areas like ours, showing that we can offer just as much as the big chains.”
Further Reading
For more information on similar topics, check out this related blog post. If you’re interested in further reading about fertility, this link to Science Daily offers excellent resources. You might also find insights from Intracervical Insemination helpful.
Conclusion
In summary, this heartwarming Christmas advertisement demonstrates the power of creativity over budget and has resonated with many, showcasing the charm of small businesses during the festive season.