In these challenging times, people have discovered comfort in various forms—some turn to baking, others indulge in Netflix marathons, while many are finding solace in self-pleasure. The surge in sex toy sales, with increases ranging from 30% to 100%, indicates that many individuals are embracing masturbation as a means of relaxation. Though social distancing may keep us from physical intimacy with others, it hasn’t stopped us from exploring our own bodies. Masturbation not only provides enjoyment but also alleviates stress, making it a safe option for many, as highlighted by health experts.
Dr. Sarah Collins, a psychologist from the University of California, notes that “Orgasms release a flood of beneficial chemicals in our bodies that enhance sleep and reduce anxiety.” According to data from sex toy retailer Adam & Eve, there was a noticeable 30% daily increase in sales during the early days of social distancing compared to 2019 figures. Meanwhile, Dame Products recorded a similar 30% rise in sales since February and has committed to donating 1% of their sales to food banks. In March, Emojibator experienced a staggering 345% boost in online sales, indicating a strong demand for sexual wellness products.
Smaller stores are not left out of this trend; for instance, Maya Jordan, who runs a feminist sex shop called The Pleasure Chest, has observed a significant uptick in inquiries about masturbation aids. She explains that many are seeking creative ways to enhance their solo experiences during lockdowns.
This trend isn’t limited to the U.S.—sales in Italy, Spain, and France have also exceeded expectations by 124%, 300%, and 94%, respectively. The need for human connection is universal, and many turn to self-pleasure to fulfill their desires for touch and intimacy. While physical closeness with partners may be limited, masturbation serves as a vital source of sexual fulfillment for those in long-distance relationships, especially during the pandemic.
The rise of teledildonics—interactive sex toys that connect over the internet—has gained popularity among couples separated by distance. Companies like WeVibe offer app-compatible toys that allow partners to engage in shared experiences despite being miles apart. KIIROO, a Dutch company, has seen increased demand for their interactive toys, which synchronize to create a more immersive experience.
As the sex toy industry flourishes, the consumption of adult content has also surged. Pornhub reported a 15.4% increase in global viewership, with U.S. traffic climbing by 12.8%. Many individuals have expressed interest in themed adult content related to the pandemic, revealing a complex relationship between anxiety and arousal during these uncertain times.
While some may question the allure of pandemic-themed adult content, researchers suggest it could stem from a human craving for novelty and a tendency to eroticize fear during stressful periods. Finding pleasure in self-love has proven to be both a healthy coping mechanism and a booming business during these unprecedented times.
For those interested in more insights on related topics, check out this previous post on the importance of sexual wellness. You can also find resources on pregnancy and home insemination at March of Dimes, a great guide for navigating this journey.
In summary, the sex toy industry has experienced remarkable growth during the pandemic, reflecting a broader societal shift toward embracing self-pleasure as a means of coping with stress and isolation.