As the holiday season approaches, parents everywhere are feeling the pressure to find this year’s ‘must-have’ toy. In a world dominated by quirky YouTube content, it was only a matter of time before someone capitalized on the trend of surprise unboxing videos, which have taken over screens and captivated young audiences.
These videos feature adults elegantly unveiling toy after toy—a phenomenon that has become a sensation among toddlers and children who can’t seem to get enough. Enter the “L.O.L. Surprise! Big Surprise,” a colossal egg-like toy that boasts 50 layers of tiny surprises. This means parents will be shelling out a pretty penny for layers of excitement, even if it often feels like a pile of junk.
Available at stores like Target for around $69.99 and peaking at $118 on Amazon, these toys are flying off the shelves. Issac Thompson, the CEO of MGA, the company behind L.O.L. Surprise!, explained to The Daily Times, “We noticed the popularity of unboxing videos and thought, why not create a toy that offers that experience directly to kids?”
Do you remember the thrill of waiting for your favorite commercials during Saturday morning cartoons? Those ads were packed with every toy you could dream of, making the anticipation of Christmas all the more exciting. The L.O.L. Surprise! Big Surprise, however, merges the excitement of toy commercials with the engaging nature of YouTube unboxings, allowing kids to enjoy the process of discovery instead of just the end product.
Larian mentioned, “We’ve had many successful products, but this is the biggest hit I’ve ever witnessed.” Fascinatingly, while many toys might perform well in the U.S. but not resonate in other countries, the L.O.L. Surprise! has garnered global demand. Each layer holds a surprise, keeping kids on their toes and allowing for endless possibilities for sharing, trading, or even playing with them in creative ways. You can find this toy available on platforms like Amazon, Toys R Us, or your local Target.
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In summary, the L.O.L. Surprise! Big Surprise is the holiday season’s hottest toy, ingeniously combining the allure of unboxing videos with an engaging toy experience that kids crave, making it a must-have item for parents this year.