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Every week, it seems like another white influencer is caught in the act of appropriating content from people of color (POC). It’s become so commonplace that I barely react when a white-led company claims credit for trends or products that originated with POC. Whether it’s white influencers gaining fame on TikTok by mimicking dance moves created by Black artists—often poorly—and then landing television spots or record deals, it’s just another day for POC in America.
It would be amusing if it weren’t so maddening. The financial windfall for these culture thieves, while the true creators are often overlooked, is infuriating. Despite living in an age of screenshots and social media, many white individuals continue to misappropriate the work of others as if it’s their own. This behavior is not new; it echoes the exploitative practices of white ancestors throughout history.
Cultural appropriation is a term that gets thrown around frequently online, especially as white individuals (and some others) continue to engage in it. One only has to look at how Black-led internet culture acts as the pinnacle of modern trends, with the original creators often being overshadowed by white imitators who dilute these ideas into mass-market versions.
Cultural appropriation involves profiting from a culture that isn’t yours—essentially, it’s theft but dressed up in nicer language to appease white media. A clear example is when influencer Hannah Collins, a top TikTok creator, faced backlash in early 2020 for failing to credit the original creator of a popular dance. Only after being called out did she give credit where it was due.
This pattern repeats itself. I had intended to write this article earlier when a group of white influencers appropriated a unique Clubhouse room idea from Asian creators. Yes, you read that right: they claimed to have invented a concept featuring whale sounds. They dismissed the original creators and attempted to silence them through their larger social media followings.
Recently, a white-led company called Whipped Drinks claimed to have “invented” Dalgona coffee, a whipped coffee trend popularized by South Korean actor Jung Il-woo. After being called out by members of the Korean community, Whipped Drinks issued a vague apology and claimed they were inspired by Korean culture, pledging a portion of sales to the National Asian Pacific American Women’s Forum (NAPAWF). However, NAPAWF stated they had not been contacted by the company and would not accept any donations, expressing opposition to the ongoing cultural appropriation that profits off marginalized cultures.
People often ask why it matters that a white influencer profits from a trend like Dalgona coffee. The issue lies in the lack of acknowledgment. While whipped coffee has a history beyond South Korea, Dalgona is distinctly Korean and holds cultural significance.
How much effort could have been spared if Whipped Drinks had simply acknowledged their inspiration from the start? Instead, the burden fell on the original creators to educate and call out the company, leading to unnecessary labor for everyone involved.
So please, white influencers, just stop the cycle of appropriation and give credit where it’s due. Even when they do acknowledge the source, the original POC creators rarely receive equal recognition or the same platform. This ongoing pattern is unacceptable; white influencers should focus on creating their own original content or at least acknowledge those who inspired them without waiting for backlash.
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Summary
The article discusses the ongoing issue of content appropriation by white influencers, highlighting the common practice of claiming credit for ideas and trends originally conceived by people of color. It emphasizes the importance of acknowledging the sources of inspiration to avoid erasing the contributions of marginalized communities.