My LuLaRoe obsession began with a simple pair of black leggings. A friend invited me to a “Battle of the Hostesses” party, and my love for comfy leggings piqued my interest. At first, I was skeptical—$25 for leggings seemed high compared to my usual $12 H&M pairs. However, my friend insisted they were irresistibly soft. I took the plunge and bought just one pair, and that was all it took. The comfort was unreal; I wore them for three (or maybe four) days straight without a hint of shame, even posting on social media to share my newfound love. To my surprise, many friends echoed my enthusiasm.
Once I went public, a wave of recommendations flooded in. Friends added me to countless groups and emphasized the importance of following multiple consultants to discover hidden gems, as each one has unique inventory. I was introduced to the concept of “unicorns”—the rarest and most sought-after patterns. With enough group memberships, I was told, I might just find the prints I craved.
A friend connected me to her sister, who had just started her LuLaRoe venture. I felt like I was getting in at the ground floor, and I quickly became a loyal customer. While I appreciate various consultants, having a primary LuLaRoe source is key to snagging the best deals and first dibs on new arrivals.
Little did I know when I purchased those plain black leggings that I had acquired a true treasure in the LuLaRoe community. They became a unicorn in their own right, and finding another pair proved to be an elusive challenge. I had previously dismissed solid colors like pink or blue, but I soon found myself drawn to the vibrant prints that I had once avoided. I detested drawing attention to my lower half, but LuLaRoe’s patterns were too cute to ignore. My first pair featured ladybugs—my favorite! Since then, I’ve amassed an eclectic collection of leggings adorned with geometric shapes, masquerade masks, sunglasses, cassette tapes, and yes, even hipster penguins.
While leggings are the brand’s hallmark, LuLaRoe offers so much more. The tops fit my tall frame perfectly, designed longer to pair seamlessly with leggings, providing ample coverage so I don’t feel self-conscious. And the dresses? Absolutely adorable! Although I typically steer clear of form-fitting styles, I took a chance on one and was pleasantly surprised.
Despite my growing collection, leggings remain my top choice. I’ve even created a personal wishlist of unicorns I’m determined to track down. My LuLaRoe-loving friends are on the lookout for me, and I do the same for them. My search kicked off with a pair of sugar skull leggings from the Halloween collection. I remember obsessively refreshing a sales group while driving through New Jersey, desperate to snag them—only to miss out. Luckily, a friend eventually found them for me in a resale group. The price was higher than retail, but they were worth every penny.
I’ve discovered that buy/sell groups can be excellent for spotting unicorns (maybe I shouldn’t share that secret), but eBay has been my go-to for most of my sought-after pieces. I’ve successfully located nearly all of my coveted unicorns there, often paying above retail, but the desire for those unique patterns made it worthwhile. We all have our indulgences, and while I don’t sell LuLaRoe nor am I compensated by them, my affection for these whimsical leggings that feel like butter is undeniable.
I recognize that many have mixed feelings about LuLaRoe, and I’ve pondered some of those critiques myself. Yes, they can be pricey. But they are my little luxury, and I’ve incorporated LuLaRoe into my budget as a treat (I know, I know). Given that I don’t splurge on much else, I believe there are worse ways to spend my money. To be honest, I haven’t worn jeans in months—sorry, not sorry.
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In summary, my journey with LuLaRoe has transformed my wardrobe and provided me with a delightful hobby. The search for unicorns continues, fueled by the thrill of the hunt and a community of like-minded enthusiasts.
