The annual John Lewis holiday commercial is here again, and true to form, it’s ready to pull at your heartstrings. This year’s installment features an adorable animated dragon named Edgar, who—believe it or not—might just make you shed a few tears. The UK-based department store is known for its emotional storytelling, and this 2019 release is no exception, promising to leave you reaching for the tissues.
In their YouTube description, John Lewis & Partners share, “Together with Waitrose & Partners, we’re thrilled to present the touching story of a little girl and her enthusiastic friend, Edgar.” The narrative revolves around the friendship between a young girl and her fiery dragon companion, whose inability to control his flames leads to some tear-jerking moments. Seriously, my dog came over to check on me when my sniffling started!
How Does John Lewis Manage to Hit Home Every Year?
It’s like watching a mini-movie packed into a 2-minute and 30-second ad. The storytelling is nothing short of remarkable.
Set in a quaint, old-fashioned English village, the tale introduces us to a spirited red-haired girl and her excitable dragon friend, Edgar. The moment I laid eyes on his hopeful expression, I knew I was in for an emotional ride. Edgar’s fiery breath causes chaos—melting snowmen, ruining an ice-skating rink, and singeing festive decorations—which makes it hard for him to fit in. But through it all, his loyal friend stands by him and continually tries to include him, which is just enough to send me straight to Emotionsville.
The Climax
The climax is beautifully crafted. When Edgar hides after a mishap, his friend patiently waits outside, showcasing her unwavering support. In a heartwarming twist, she discovers that Edgar can use his flames positively—by toasting the Christmas pudding.
The entire narrative is underscored by a powerful cover of REO Speedwagon’s “Can’t Fight This Feeling” by Dan Smith from Bastille, which perfectly complements the story and amplifies the tears. Thanks, John Lewis—I guess I’ll be spending the rest of the day with a box of tissues and sharing this video with everyone I know!
Edgar’s Touching Journey
Edgar’s touching journey adds to John Lewis’s legacy of emotionally charged holiday ads. Each year, they go viral and resonate with viewers, reminding us that it truly isn’t the holiday season until we find ourselves in tears over a fictional dragon. For more touching stories and insights, check out this excellent resource on pregnancy and home insemination.
In summary, the John Lewis holiday ad once again captivates audiences with its heartfelt narrative of friendship, acceptance, and the unique talents we all have.