“I haven’t always embraced my curves and imperfections…”
For years, Lane Bryant has been championing women’s confidence by providing stylish clothing that fits. In 2015, they introduced the #ImNoAngel campaign, and it has since evolved into a powerful platform for body positivity. This year, they’re revitalizing the initiative by highlighting stories from women who proudly love their bodies just as they are.
With raw footage and heartfelt messages, the campaign aims to convey a simple truth: every body is beautiful. They’re inviting women everywhere to participate. Body positivity advocate and model, Mia Johnson, shares her journey: “Honestly, I’ve got some extra skin, and I’ve dealt with it for decades. Eventually, you learn to say, ‘I love you.’”
Mia adds, “Let’s face it, some days I wake up and don’t feel my best. I have those little lumps that weren’t there before. But you know what? I’ve come to appreciate them.”
In a society that often equates beauty with a narrow standard, loving your body can feel like a radical act. It transforms not just your self-image but also sends a powerful message to others: YOU ARE BEAUTIFUL, TOO. The notion of a one-size-fits-all beauty standard is outdated, dull, and simply unrealistic.
Another inspirational voice in the #ImNoAngel movement is actress Tasha Greene from “Orange Is the New Black.” She shares, “I’ve got stretch marks – always have. They’re part of me. It’s taken time, but I’ve learned to embrace my love handles.”
She emphasizes, “When you love yourself, you’re paving the way for others to do the same.”
Lane Bryant is not only sharing these uplifting stories but also supporting the I Am B.E.A.U.T.I.F.U.L.™ initiative, a non-profit dedicated to cultivating self-esteem and leadership in young women. The company is committed to matching donations up to $100,000 throughout the campaign.
The hashtag #ImNoAngel on Instagram showcases remarkable images and empowering stories. Lane Bryant encourages everyone: “Step outside your comfort zone and confidently share your authentic self. Show us what strength and beauty truly look like.”
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In summary, the #ImNoAngel campaign is a powerful reminder of self-love and acceptance, urging women everywhere to embrace their bodies and share their stories. As we lift each other up, we foster a community where everyone can feel beautiful in their own skin.