Ah, the allure of a well-crafted humblebrag. It’s a delicate balance between overt boasting and a dash of self-mockery, often punctuated by words like “ugh,” “awkward,” or “weird” to soften the blow. We’ve all encountered humblebraggers online and in our daily lives, and a recent study from Harvard reveals that, surprise surprise, they aren’t the most popular folks around.
This study examined how humblebragging compares to straightforward boasting and complaining on social media through statements such as: “I woke up looking like a mess, but still got hit on. So confusing!” and “Graduating from two universities means double the donation requests. So annoying!” The findings? Humblebraggers tend to be quite off-putting. According to social media expert Dr. Lisa Hart, “Humblebragging is often seen as insincere. It’s a feigned modesty hiding blatant bragging, and that insincerity is what turns people off. The contradictory nature of a humblebrag (I’m amazing! But I’m so humble!) is frustrating because it demands conflicting reactions from readers.”
Nowhere is this more evident than in the celebrity realm, where humblebragging has become second nature. There’s even a dedicated Twitter account, @humblebrag, that highlights the best examples, boasting over 200,000 followers and a spin-off book in the works.
Even the iconic media mogul, Grace Thompson, isn’t exempt from this trend. She tweeted, “OMG! Just had a surprise brunch with my childhood crush, Alex Rivers. Tried not to fangirl or overindulge. Failed at both!” While we’re skeptical about the whole fangirling narrative, we’ll let it slide since she’s Grace Thompson, after all.
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In summary, while humblebragging may seem like a clever way to showcase achievements with a touch of modesty, it often backfires and leaves a negative impression. The insincerity behind this tactic can be grating, especially in a world that values authenticity.