Exciting news for LEGO fans! The new collaboration between LEGO and Target has launched a vibrant 300-piece lifestyle collection featuring clothing and home goods for the whole family. When I first heard about this partnership, I was skeptical that they could create such a vast collection based on those iconic plastic bricks. However, it turns out that the LEGO Collection x Target offers much more than just brick-inspired items. This collection encompasses a delightful array of home decor, toys, pet products, and apparel that is not only colorful and cute but also highly functional. You might find yourself humming, “Everything is awesome!”—a nod to the catchy tune from The LEGO Movie!
This collection includes essentials for the home, fun pet items, toys, gifts, and stylish apparel and accessories for everyone. Notably, it is the most inclusive collaboration Target has seen, featuring a diverse range of sizes, with women’s clothing available from XXS to 4X and men’s from S to 5XLT. There are also adaptive and sensory-friendly options for kids and infants, such as garments with flat seams and hidden openings.
Target describes this collection as “a reimagining of the LEGO brand’s colorful bricks into a curated assortment of lifestyle items guests can wear and use every day to celebrate self-expression and togetherness this holiday season and beyond.” Prices for the LEGO Collection x Target range from $1.50 to $120, with most items priced under $30.
I can’t get enough of these LEGO-inspired ceramic tumblers for just $5! The vibrant color block pillows, priced at $20 each, would look fabulous in a chic downtown loft or on your kid’s twin bed. For home organization, you’ll want to grab these adorable small bins shaped like LEGO heads for $25. They’re stackable like a LEGO Minifigure Russian doll—how cute is that? Plus, there are festive holiday items like gift bags for $1.50 and stockings for $15.
And let’s not forget about the clothing options for the entire family, including a cozy pajama set available at various prices, and a stylish zip-up track jacket for mom at $35.
While you can explore the collection online now, it will be available in all Target stores and on Target.com starting December 4. Satwik Patel, the design director at the LEGO Group, shared, “The LEGO brand is rare in its ability to equally excite all members of the family. We expect that enthusiasm to soar as we offer LEGO fans young and old the opportunity to experience our brand in an entirely new way through this partnership.”
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In summary, the new LEGO Collection at Target is a colorful and functional assortment of lifestyle items that celebrates creativity and family togetherness this holiday season. With something for everyone, from home goods to stylish apparel, it’s a delightful way to bring the joy of LEGO into everyday life.