Following a protracted dispute with Big Machine Records, Taylor Swift has officially been granted the right to re-record her first five albums. Over the past year, the pop superstar has been engaged in a very public struggle over the rights to her iconic, chart-topping music. In June 2019, Scooter Braun, who manages Justin Bieber, acquired the rights to her earlier work by purchasing her former label, Big Machine Records, for an astounding $300 million. Understandably, Swift was not pleased. However, as of November 1, the artist can now begin re-recording her first five albums, much to the delight of her enthusiastic fanbase. On social media, “Swifties” rallied together, propelling the hashtag #TaylorIsFree to trend on Twitter.
“Finally, it’s November 2020,” tweeted a dedicated fan. “The whole world was waiting for this moment #TaylorIsFree,” shared another. Many fans have even declared their intention to remove her old music from their playlists in support of the artist. “The whole year felt like a whirlwind, and now finally TAYLOR IS FREE,” one fan wrote. “We will be streaming Taylor’s art owned by Taylor. That’s it.” Some are even suggesting that Braun might face financial ruin by year’s end, although this seems unlikely given that Bieber remains a significant source of income for him.
In June 2019, Swift publicly criticized Braun, labeling him an “incessant, manipulative” bully after he acquired her music catalog from Big Machine, the label she left in 2018. Braun, alongside Big Machine’s founder, Scott Borchetta, asserted that Swift had the opportunity to buy back her work but chose not to. Later that summer, during an appearance on Good Morning America, Swift announced that according to her contract, she could re-record her first five albums — Taylor Swift, Fearless, Speak Now, Red, and 1989 — starting in November 2020. Swift expressed her excitement about this opportunity, emphasizing the importance of artists owning their creations.
Currently, Swift is signed with Universal Music Group and Republic Records, a move she announced in 2018. “I’m ecstatic to announce that my musical home will be Republic Records and Universal Music Group,” she posted on her social media. “Sir Lucian Grainge and Monte Lipman have been incredible partners. I’m thrilled to know that I’ll own all my master recordings moving forward.”
In 2020, she also ventured into a new musical direction with the release of her first “indie” album, Folklore, receiving acclaim from fans and critics alike. Additionally, Swift has begun to take a stand on political issues, recently speaking out against former President Donald Trump after years of remaining silent. Instead of just celebrating her newfound “freedom,” Swift utilized her platform to encourage voter participation among Americans.
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In summary, Taylor Swift’s ability to re-record her first five albums has sparked widespread celebration among her fans, who are eager to support her by boycotting her previous works. The public dispute with Scooter Braun marked a significant chapter in her career, but with new opportunities on the horizon, Swift is poised to reclaim her music and continue to advocate for the rights of artists.