In celebration of the upcoming release of Mario Kart 8, Target is giving a playful twist to its shopping experience by turning some of its carts into Mario Karts. As much as we adore Target for its cozy atmosphere, inclusive facilities, and fabulous home decor options, this latest announcement has us scratching our heads in curiosity.
While we’re still excited to visit our local Target multiple times a week, starting yesterday, over 650 locations could potentially transform their aisles into makeshift racetracks. With the launch of the highly anticipated Mario Kart 8 for Nintendo Switch on April 28, Target is fully embracing the Mario theme by outfitting select carts with characters like Mario, Luigi, and Princess Peach.
As described on their website, “Ever dreamt of driving a real-life Mario Kart? Here’s your chance, sort of! We’ve transformed a limited number of ‘Super Target Karts’ featuring your favorite characters. So, leave Bowser behind while you tackle your shopping list.“
However, if you plan to bring your kids along, be prepared for the inevitable pleading for one of the coveted Mario Kart carts. The thought of them zooming around while you compare face wash options is both amusing and concerning. Let’s just hope they don’t throw a tantrum over a missing Princess Peach cart!
In addition to the decorated carts, Target is also adorning its iconic red bollards to resemble large Mario and Luigi heads, adding to the festive atmosphere. Just imagine the excitement (and potential chaos) if one of those heads rolls into the parking lot—an exhilarating game of “Don’t Let the 2-Ton Rolling Mario Head Wreck Your New Honda Odyssey” could unfold!
Moreover, store entrances are being transformed to mimic a race’s starting line, complete with motion sensors that trigger flashing lights and the iconic Mario theme music. It sounds like a fun experience, walking in with your latte, feeling like a character ready to spend half your paycheck at Target!
This promotional event runs until April 28, marking a unique occasion as Target has never decorated its carts in this way before. Let’s just hope shopping remains a safe and enjoyable experience amidst all the excitement!
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Summary
Target is introducing a fun and quirky promotion by transforming shopping carts into themed Mario Karts at over 650 locations, celebrating the release of Mario Kart 8. While enhancing the shopping experience with vibrant cart decorations and themed entrances, it also poses challenges for parents shopping with kids. The event promises to be a unique experience until April 28.