In a significant move towards enhancing online safety, Snapchat is set to introduce tools aimed at helping parents monitor their children’s activities on the platform. This initiative follows increasing scrutiny faced by social media giants like Instagram and Facebook regarding their treatment of young users. During a presentation at WSJ Tech Live, Snapchat’s CEO, Evan Brooks, outlined plans for a new in-house parental control system named the “Family Center.”
Brooks emphasized the importance of fostering open discussions between parents and their children about their experiences on social media. The company issued a statement to The Verge, expressing its commitment to developing parental tools that grant insights into kids’ activities without infringing on their privacy or data security, while also ensuring compliance with legal standards and remaining free for families using Snapchat.
Currently, Snapchat does offer some parental controls, but they have been criticized for lacking the depth of third-party applications. Concerns have been raised that granting third-party access to teen data could pose serious privacy risks. Earlier this year, Snapchat faced pressure from grieving parents who lost their son to a drug overdose, urging the company to collaborate with external parental control software. The platform acknowledged the need for caution regarding user privacy and is now focusing on creating its own solutions.
One question that arises is whether kids will continue using an app when they know their parents are closely monitoring their interactions. As many parents agree, it is crucial to understand what influences their children may be exposed to. The upcoming features from Snapchat will facilitate conversations between parents and their kids about their online experiences. Brooks believes that parents should engage in discussions about the technologies their children utilize and learn how to navigate appropriate communication on these platforms.
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In summary, Snapchat is taking steps to enhance parental oversight through new tools designed to promote transparency and communication between parents and their children about online interactions.