Should We Implement a Tax on Sugary Beverages like Gatorade? Some States Are in Favor

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Every time my kids have orange juice for breakfast, it feels like they transform into tiny tornadoes within moments. They bounce off the walls, their eyes glazed over with excitement, and suddenly, they’re wrestling anything that moves—whether it’s their siblings, the family dog, or even their grandmother.

When faced with this chaos, maintaining my composure as a calm mom becomes quite the challenge. To avoid becoming overwhelmed, I’ve started to significantly reduce the amount of juice I serve alongside their pancakes.

I reside in Boulder County, where health-conscious residents have recently approved the most substantial tax on sugary beverages in the nation. This tax, set at a notable 2 cents per ounce, will apply to any drink containing more than 5 grams of added sugar per 12 ounces. For instance, a 32-ounce Gatorade that previously cost $1.00 will now ring up at $1.64. In Boulder, this also encompasses any juice that isn’t 100% fruit or vegetable juice.

Why such a hefty tax? Recent studies have spotlighted sugar as a significant contributor to various health issues plaguing America. Some alarming statistics indicate that consuming just one sugary drink daily increases the risk of childhood obesity by 55%, Type-2 diabetes by 25%, and cardiovascular disease mortality by 30%. One sugary beverage a day. Can you believe it? Those figures are quite shocking, and I often wonder how I survived my teenage Mountain Dew phase.

Juice: A Closer Look

Now, let’s discuss juice. As parents, we often encourage our children to drink juice, believing it’s a healthy choice. However, it turns out that, similar to many sugary drinks on the tax list, juice contains a substantial amount of sugar that kids may not actually need.

According to WebMD, “100% fruit juice is indeed a valuable source of nutrients like vitamin C and potassium. However, excessive juice consumption can lead to an influx of sugar and calories.” Furthermore, juice lacks the fiber and phytonutrients found in whole fruits. WebMD also suggests that 100% vegetable juice is the healthiest option—though finding a child who enjoys pure tomato juice is probably on par with spotting a unicorn.

It’s widely recognized that fruit juice elevates blood sugar levels more rapidly than whole fruits. Diabetics and individuals with hypoglycemia are often advised to drink orange juice to raise their blood sugar. The American Academy of Pediatrics even states that “fruit juice provides no nutritional advantages over whole fruits.” They recommend that juice consumption for children be limited to 4 to 6 ounces a day, and that no juice be given to babies under 6 months old.

While it’s essential to make choices that suit your family, it’s worth considering whether replacing milk and water with excessive sugary fruit juice is the best route. My kids already have enough energy without adding a sugar high to the mix, and I want to support their teachers, who are likely striving to maintain order in the classroom.

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In summary, while sugary drinks like Gatorade and fruit juice can be a part of our children’s diets, it’s crucial to be mindful of their sugar content. With rising health concerns, some states are opting to tax these beverages in an effort to promote better choices among families.