In the inaugural episode of “Sex, Love & Goop,” Gwyneth Paltrow asserts that she launched her widely regarded lifestyle brand Goop “to discover innovative ideas that can significantly enhance our lives.” Historically, this has included items like jade eggs, psychic vampire repellents, and coffee enemas. Now, she presents what she boldly describes as “a show about sex!”
The reasoning behind Gwyneth’s emergence as a sex expert remains elusive, but let’s go with the flow. She collaborates with Michaela Boehm, touted as a “go-to authority for individuals seeking to rekindle their passion.” Boehm’s credentials seem largely to stem from her Austrian background: we’ve been conditioned to think of sex discussions as best suited for a middle-aged German woman whose accent makes topics like “clitoris” and “erection” feel less awkward and more palatable.
However, Gwyneth and Boehm aren’t the ones engaging in sexual activities. Instead, they lead discussions with couples who have somehow agreed to appear on a sex show hosted by a woman who once claimed that negative energy can alter water’s structure. These couples then embark on sex therapy sessions with various instructors, ranging from sympathetic and mildly ridiculous to overtly absurd. The show does attempt to showcase diversity: there’s a Black couple, a German/Jamaican pair, and both a lesbian couple and a nonbinary individual. The only straight white couple is in their sixties, which qualifies them as diverse due to the taboo nature of senior sexuality—a point reiterated multiple times.
Naturally, the show is filled with energy work. Participants discuss “yonis” and the color palette is oddly muted, as if Gwyneth herself would banish anyone in red with theatrical outrage. Viewers witness blindfolds and sex toys being introduced, with activities requiring a level of flexibility, income, and belief that most Americans might not possess. The atmosphere is such that even the houseplant seems to have witnessed some unusual activities. Viewers could easily create a bingo card for this show, or even a drinking game: take a sip whenever someone describes a stuffed vulva.
In the pilot, we meet Damon and Erika, a Black couple grappling with differing libidos—he’s all about instant gratification while she prefers a more leisurely approach. Thankfully, they’re paired with Jaiya, a genuinely sweet somatic sexologist. “If even one person watching this finds their erotic life transformed, it’s worth it,” she declares, making her likable despite the oddity of her methods. When she engages in what could be interpreted as “Force-sex” with her partner Ian, those unfamiliar with energy work might find themselves recalling scenes from The Exorcist. Her DIY vulva model is rather floral, but her intentions are sincere.
The German/Jamaican duo Felicitas and Rama find themselves with Boehm, whose techniques seem a bit over the top, involving excessive hand gestures. This couple appears to harbor significant animosity towards one another.
I couldn’t help but chuckle during their segment. Another amusing pair, Joie and Mike, keep us waiting for the reveal of Mike’s aging member, which feels like Chekov’s rifle in the narrative. They’re paired with Amina, the Director of the Atlanta Institute for Tantra and Divine Sexuality, who introduces herself by stating, “Some people come to me just to learn how to squirt.” This escalatory comedic timing is a classic example of humor.
Amina directs the sixty-something couple to crawl around on the floor imitating animals—purring, growling, and sniffing one another. “The animal crawl is my favorite thing to do because it’s so bizarre,” she explains. “Everyone gets to sniff each other’s butts. It’s like my favorite thing.”
After the butt-sniffing, “Sex, Love & Goop” dives into issues of body positivity. Camille, Shandra, and Joie, who’s working with a different therapist, are encouraged to stand before mirrors, confronting their bodies and perceived flaws. Each of these women is beautiful in her own right; they all deserve to feel confident in their skin. Their insecurities are poignant, causing viewers who might have been laughing moments before to shift to tears. This abrupt emotional shift leaves the audience feeling disoriented.
The second major flaw of “Sex, Love & Goop” is its tendency to break the fourth wall. Producers hand out blindfolds, someone passes around a basket of sex toys, and we see a crew member in a Metallica T-shirt setting up one couple’s session. This behind-the-scenes glimpse reminds us that amidst the clitoral models and unconventional therapy, there could be Gwyneth Paltrow, her dog, her assistant and their dog, and a crew member wondering about lunch, with someone off-screen asking, “Can you say that again? We had a jet fly over.”
The central dilemma of “Sex, Love & Goop” is more complex than it seems. Is it merely an exploitative sex show for viewers to snicker at, or a sincere endeavor to promote healthier sexual relationships and educate a populace sorely lacking in intimacy skills? Unfortunately, the show vacillates between both extremes, leaving viewers chuckling at certain couples while empathizing with others. We cheer for the adorable lesbian couple, laugh at the frisky older man, and find ourselves perplexed, unaroused, and questioning whether Gwyneth Paltrow is a mere pawn or a clever puppeteer. Or perhaps she is a bit of both.
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In summary, “Sex, Love & Goop” is an unpredictable mix of humor and heartfelt moments, as Gwyneth Paltrow attempts to guide couples through their sexual dilemmas in a show that oscillates between education and entertainment.
