In an unexpected twist, Reebok recently found itself in the middle of a social media storm, responding to President Trump’s questionable comments directed at Brigitte Macron, the First Lady of France. During their meeting, Trump made an awkward remark about her appearance, stating, “You know, you’re in such great shape…beautiful.”
This comment didn’t sit well with many, prompting Reebok to tweet a clever graphic that humorously outlined when it’s appropriate to make such comments. Their message read: “In case you were wondering when it IS appropriate to say, ‘You’re in such good shape…beautiful,’… THIS:” The accompanying flowchart humorously indicated that there’s really never a good time for such remarks, not at the gym, when meeting family, or even while greeting the spouse of a world leader. The only exception? When conversing with a vintage action figure found in your parents’ basement.
The bold move by Reebok is a significant act of trolling from a major brand, especially considering its nature. As expected, reactions flooded in across Twitter. One user remarked that Reebok’s tweet was a much-needed reminder of how to treat others with respect.
Reebok later released a statement through a spokesperson, emphasizing their commitment to encouraging everyone to “Be More Human.” They stated, “It seems there is still a lot of confusion about how to do that, and perhaps this little reminder will help.” It’s disheartening that a company known for athletic gear needs to step in to address the president’s behavior, but here we are.
As another Twitter observer noted, Reebok isn’t alone in this sentiment. The strange happenings of 2017 have left many feeling the need to voice their opinions on respect and decency. Perhaps even more telling is that Trump could use Reebok’s flowchart, as his public interactions often leave much to be desired—be it in public spaces or during casual encounters.
Next time someone calls him out on his inappropriate behavior, let’s hope it’s a more authoritative figure—like someone from Congress—rather than a sports brand.
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In summary, Reebok’s clever response to President Trump’s remarks serves as a reminder of the importance of respectful communication, especially in professional and public contexts. Their humorous approach has sparked conversations about decency and respect, showcasing how brands can engage in social issues.