Did you know such a profession existed? Last year, Jordan M. Anderson assisted in naming over 100 babies, generating an income exceeding $150,000 after establishing her baby-naming consultancy, “What’s In A Baby Name?” in 2015. In a recent interview with a popular magazine, Anderson shared insights into her journey and her unique approach to selecting names. “Popular baby names often reflect our cultural values and aspirations,” she explains, emphasizing her passion for names and their significance. A graduate of NYU, Anderson has worn many hats, including screenwriter, matchmaker, fundraiser, and event planner. Beyond baby naming, she also offers services as a doula and reiki practitioner.
Her offerings range from straightforward phone consultations to comprehensive research that entails questionnaires and family tree analysis. The top-tier $10,000 package promises a name that aligns with the parents’ personal brand—yes, brand. Recently, she worked with a mother regretting her choice for her 3-month-old baby Isla due to pronunciation issues, a couple concerned their name choices were too similar to a colleague’s (Soren and Oren), and a French-Lebanese couple in the U.S. seeking a name that resonates across cultures. They ultimately chose Chloe, her top recommendation.
Some parents simply exhaust their naming options after a few children, while others are meticulous perfectionists wanting the ideal name for their newborn, family, and the current era. For those who don’t have $10,000 to spare, Anderson generously shares valuable baby naming tips on her popular Instagram and TikTok accounts. On TikTok, she offers sibling name suggestions, speculates on celebrity baby names, and discusses controversies like baby name appropriation, alongside sharing amusing baby name memes. Truly, while the price tag is high, she seems to deliver a desired service effectively. Honestly, what a dream job to spend your days coming up with baby names!
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In summary, the niche profession of baby naming has emerged as a lucrative venture, with professionals like Jordan M. Anderson providing tailored services to expectant parents. With her extensive background and passion for names, she offers a unique perspective on how names influence identity and culture while also providing free resources to help many parents through her social media platforms.