Finally, we have an adult-friendly option for Goldfish crackers! Gone are the days of sneaking snacks from the kids’ stash. Pepperidge Farm has introduced Goldfish Mega Bites, a new offering tailored for adult tastes and larger hands.
These Mega Bites are 50% larger than the classic versions and come in a variety of bold flavors specifically designed to satisfy more refined palates. Interestingly, it turns out that 40% of Goldfish crackers are consumed by adults, a trend that has evolved over the years. According to a company press release, “Mega Bites is a bigger, bolder, cheesier ‘reboot’ of the classic Goldfish that kids of all ages have enjoyed for nearly 60 years.”
Jenna Thompson, the chief marketing officer at Pepperidge Farm’s parent company, Campbell Snacks, shared, “This marks a new chapter for our brand as we expand our offerings to appeal to all age groups—whether snacking at your desk, in your college dorm, or anywhere else.”
Now, instead of hastily grabbing handfuls of tiny fish while juggling chores and kids’ activities, adults can indulge in their very own appropriately-sized snacks at their leisure. What a time to be alive!
The Mega Bites will be available in exciting flavors like Sharp Cheddar and Cheddar Jalapeño, which promise “a touch of heat and a mega indulgent snacking experience with robust flavors and a crispy, flaky texture.” Sounds delicious, right?
Who knows where this trend might lead? Today, it’s adult-sized Goldfish, but tomorrow we could see chicken nuggets shaped like sweatpants or even Rose-infused juice boxes! The possibilities are endless.
Interestingly, Goldfish were first introduced in the United States back in 1962, originally as a snack for cocktails at local pubs and dinner parties. Who knew they were meant for us all along?
You can find Goldfish Mega Bites at your usual grocery store for $2.69 per 5.9 oz. bag. Treat yourself and add this to your shopping list this week!
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In summary, Pepperidge Farm has recognized the need for adult-sized Goldfish, providing a fun and flavorful snacking experience for grown-ups. With the introduction of Mega Bites, adults can enjoy bolder flavors and larger sizes, making snacking a treat rather than a chore.