It’s widely recognized that many families across the United States are experiencing financial hardships, but what does “struggling” truly mean for these households? One in three American families are grappling with a challenge known as “diaper need,” which simply means they cannot afford sufficient diapers for their infants and toddlers.
In a recent initiative, the White House has called for efforts to increase access to affordable diapers for the nation’s most disadvantaged families. To address this pressing issue, various online retailers like Jet.com, diaper brands such as Huggies, and numerous non-profit organizations are collaborating to enhance diaper accessibility for those in need.
In response to the President’s appeal, Huggies has committed to a significant donation of 22 million diapers to the National Diaper Bank Network. Huggies’ parent company, Kimberly-Clark, has been actively involved in addressing diaper need for years, having become a founding sponsor of the NDBN in 2010 and donating over 160 million diapers since then. “We are thrilled to see this important issue gaining national attention and will continue to play our part as leaders in combating diaper need,” stated Marco Thompson, president of Kimberly-Clark’s baby and child care division.
Moreover, for every diaper donated through Huggies Rewards until April 10, the company will match those donations up to one million, potentially resulting in a total of 24 million diapers donated to infants in need this year.
If Huggies isn’t your preferred brand, there are still many ways to contribute. You can raise awareness by sharing the hashtag #DiaperGap across your social media platforms. Additionally, consider locating a diaper bank nearby to make a donation. If you’re affiliated with a non-profit, your organization may qualify for Jet.com’s Community Diaper Program, enabling you to purchase Cuties Economy Plus Packs at a discounted rate for families in need. If not, don’t worry—these packs will be available for public purchase on Jet.com starting late April.
The White House press release regarding diaper need emphasizes, “Our goal is for every child to grow, thrive, and achieve their fullest potential.” By leveraging the tools of our modern economy, we can ensure that no family faces the heart-wrenching decision of choosing between their child’s health and basic household necessities.
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Summary:
Diaper need affects one in three American families, highlighting a significant struggle to afford essential items for their children. Several organizations, including Huggies, are stepping up to help by donating millions of diapers and encouraging community involvement. Raising awareness, donating, and participating in diaper distribution programs are effective ways to support families in need.