In a recent Instagram post, Olivia Wilde has taken a stand against an unrealistic advertisement for a breast pump bra that keeps popping up in her Amazon feed. She boldly points out the glaring discrepancy: the model featured in the ad looks nothing like a woman who has recently given birth. “Just taking a quick break from my online holiday shopping to call out this absurd breast pump bra ad because this model does not look like she’s just had a baby that needs breastmilk,” Wilde expresses. “Let’s also send a little cyber hug to this model who pretended to have just delivered a milk-fed infant while clearly spending the last year lifting weights and meditating.”
Is it too much to ask for a model in a breast pump ad to reflect the reality of postpartum bodies? We moms don’t ask for much—we simply want to see how these bras will actually fit our bodies. How will they accommodate our back fat? Will our larger breasts fit into that pumping accessory? We need straightforward answers, not a slender model staring back at us without a hint of reality.
Wilde’s post resonated with many, garnering almost twenty thousand likes within just 12 hours, as countless women appreciated her humor and honesty. No one wants to see nursing bras modeled by stereotypical models; they want realism. Many mothers expressed their gratitude for her candidness, while some men attempted to offer unsolicited commentary about modeling. “Thanks for your insight into the modeling world, Kevin. Ever nursed a baby? Didn’t think so,” one mother quipped.
Wilde has always been refreshingly honest, and this instance is just another reason fans adore her. Last year, she shared a relatable selfie that had many moms nodding in agreement. “I call this hairstyle ‘keeping the kid alive,’” she captioned, showcasing the chaotic reality of motherhood.
Interestingly, Wilde does actually love this bra, stating, “P.S. I own this bra and it’s fantastic.” It’s worth noting that the company behind the product, Simple Wishes Hands Free, even responded positively to her post. For moms looking for reliable products, this might be the way to go!
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In summary, Olivia Wilde’s critique of a breast pump bra ad highlights the unrealistic portrayals often seen in motherhood marketing. Her candidness resonates with many moms who appreciate authenticity over idealized images, creating a relatable dialogue about postpartum realities.