Old Navy has taken a significant step towards inclusivity by offering their entire range of women’s clothing in sizes 0 to 30. This move acknowledges that women of all sizes deserve stylish clothing options, and it allows shoppers to explore a wide variety of choices throughout the store, rather than being confined to a small section. The “extended size” market for women in the U.S. is projected to reach $32.3 billion this year, making up over 20% of the total women’s apparel market. Yet, many retailers have historically relegated extended sizes to limited racks, often hidden in corners of their stores.
In a groundbreaking announcement, Old Navy is positioning itself as one of the first mainstream clothing brands to fully embrace this inclusive approach, rolling out their “Bodequality” initiative. Starting August 20, customers will find their favorite styles available in every size without any price differences. The brand aims to create a shopping environment that celebrates body diversity, providing women with access to the fashion they deserve.
With an average American woman wearing size 16 to 18, Old Navy’s decision means that shoppers will now see their sizes integrated on the main sales floor, rather than being shoved into a single “Plus Size” section. This change is particularly refreshing for those of us who wear sizes 16-18, as we can now choose clothing without being labeled or segregated.
Additionally, Old Navy is enhancing its online presence by showcasing models in sizes 4, 12, and 18 across all product lines. This way, shoppers can visualize how different styles will look on a variety of body types instead of only seeing them modeled by traditionally thinner figures. It’s exciting to know that our bodies can be represented in fashion ads too.
Old Navy is also introducing price parity, which means that regardless of size, customers will pay the same price for items. This is a welcomed change, especially when it comes to items like bras, which often vary in cost based on size. Old Navy’s initiative is a game-changer, offering a variety of styles in sizes 0-30, which has been lacking in many mainstream stores.
While this is a step in the right direction, it’s important to remember that accessibility to diverse body sizes should be the norm, not an exception. We should expect all retailers to provide options for every body type without imposing limitations or creating stigma. Thank you, Old Navy, for finally recognizing that women of all sizes deserve to love their bodies and have choices that reflect that.
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In summary, Old Navy’s new policy of offering women’s clothing in sizes 0 to 30 without price discrimination marks a significant shift in the retail landscape, promoting inclusivity and accessibility for all body types. This initiative not only allows women to find stylish options but also empowers them to embrace their bodies without stigma.