As we navigate through challenging times, the emotions stirred by the news can be overwhelming, leaving us feeling angered and helpless. The tragic death of an innocent Black man at the hands of law enforcement has thrust the Black Lives Matter movement into the spotlight, highlighting a critical message that many still fail to comprehend. This turmoil unfolds amidst a global pandemic, making it feel as though we are trapped in a waking nightmare.
In light of this distressing reality, the instinct to take action is stronger than ever. We all yearn to contribute to positive change, to awaken society to the systemic racism, violence, and police brutality that have persisted for far too long. Merely voicing support is insufficient; concrete actions are required.
A growing number of businesses, both large and small, are stepping up to voice their support for the Black Lives Matter movement. While it is vital to be cautious of performative allyship, we want to highlight some brands that are genuinely advocating against white supremacy and police violence in America.
Brands Making a Difference
- Beauty Bakerie
This cruelty-free, Black-owned cosmetics brand was recognized as Best of Beauty by Allure in 2019 and has actively shared ways to seek justice for George Floyd. - Farmgirl Flowers
Renowned for their exquisite floral arrangements, Farmgirl Flowers emphasizes their commitment to both customers and employees. Recently, they shared a poignant image of George Floyd with his mother, expressing the collective pain and the importance of taking action during this difficult time. - Glossier
The well-known makeup and skincare line announced on Instagram their commitment to donate $500,000 to organizations advocating for racial justice, along with an additional $500,000 in grants to Black-owned beauty businesses. - Netflix
With an increased viewership during quarantine, Netflix has acknowledged their responsibility to raise awareness and speak out against injustice. - Disney
A beloved household name, Disney recently posted a message on their Instagram urging unity and action. - Bombas
This sock company donates a pair of socks for every purchase made. They are pledging ongoing financial support to their partners and encouraging others to contribute as well. - Nickelodeon
On June 1st, Nickelodeon aired for 8 minutes and 46 seconds—the duration that George Floyd suffered under an officer’s knee—displaying an impactful message for children. - The Mars Cheese Castle
This Wisconsin-based cheese factory and bakery has faced threats for their support of #BlackLivesMatter, yet they continue to stand firm in their beliefs. - Sesame Street
A cherished childhood show, Sesame Street recently shared comforting words aimed at fostering inclusivity. - Etsy
For over ten years, Etsy has empowered small businesses and announced they would donate $500,000 to the Borealis Philanthropy’s Black-Led Movement Fund while matching employee donations. - UOMA Beauty
As an inclusive, Black-owned makeup brand, UOMA Beauty has provided a donation link on their Instagram to encourage support for meaningful change. - Biossance
This sustainable skincare brand is actively engaging their audience on Instagram, demonstrating ways to get involved. - Ben & Jerry’s
Known for their delicious ice cream, Ben & Jerry’s has consistently championed social justice. Their website features resources on systemic racism and the Black Lives Matter movement, leading the charge for corporate advocacy. - LEGO
Though stepping on LEGO bricks can be painful, the company has pledged $4 million in support of racial equality and halted marketing for police-themed playsets.
Now, more than ever, it is vital to support companies that are willing to risk customer loyalty to advocate for necessary change. While we cannot erase the historical injustices faced by marginalized communities, we can choose to invest in brands that align with our values. Silence is no longer an option.
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In summary, businesses across various sectors are using their platforms to advocate for racial justice and challenge systemic oppression. Their actions remind us of the power of collective voices and the importance of supporting those who take a stand against injustice.