I’ve never been a fan of face powders. Back in high school, while my friends effortlessly applied it and looked flawless, I struggled to find the right shade. It either appeared too dark or washed me out completely. For years, I avoided powder altogether because it just never seemed to suit my skin.
Fast forward to now—almost 30 years later—and makeup technology has evolved. Some powders are finally working for me, but I still prefer to skip them if possible. They often leave me looking like I’m wearing makeup—something I try to avoid.
When I heard about No. 7’s Lift And Luminate Powder going viral on TikTok, I felt compelled to give it a shot, especially since it claims to rival high-end brands and includes the enticing word “lift” in its title. At 46, I’ve noticed fine lines and sagging skin becoming more prominent, so if a $15 powder promises to help, I’m all in, even if my previous experiences with powders have left me feeling less than optimistic.
Knowing how quickly viral products fly off the shelves, I set out on a mission to find this acclaimed face illuminator. My local drugstore was completely sold out. Amazon’s delivery was too slow, so I turned to Target—and by sheer luck, I managed to snag the last one.
Eager to try it out, I applied it under my eyes, where I often look tired, using my finger since the compact doesn’t include an applicator. As I looked in my car’s rearview mirror, I was pleasantly surprised by how fresh my complexion appeared. The redness had diminished, and there was no visible powdery texture.
That evening, despite the challenging lighting in my bathroom, I was impressed again. There was no caking or settling into fine lines; it still didn’t look like I was wearing powder. Following the recommended application method of using a powder brush over foundation, I tried it again the next morning.
Here’s my bare face, towel on my head (you’re welcome). After applying concealer under my eyes, in the hollows, on my eyelids, and on my chin, I dusted on the powder. My complexion was evened out, and the redness was significantly reduced. I also reapplied some on my forehead halfway through the day. After using sunscreen, I often get shiny, but the No. 7 powder handled it beautifully.
After wearing the powder for about seven hours, I noticed it held up exceptionally well without settling into smile lines. As a former powder skeptic, I can confidently say this is the best I’ve ever tried. It provides a subtle glow without excessive shine or sparkle, effectively reducing shine and redness.
I highly recommend grabbing a few—one for your makeup collection, one for your car, and one for your purse. You won’t want to be without this essential item.
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In summary, No. 7’s Lift And Luminate Powder has proven to be a game-changer for those who previously shied away from using powder. It offers a fresh, luminous finish without the drawbacks typically associated with face powders.