As soon as summer rolls around, the Halloween costume planning begins in our household. It’s a thrilling time filled with creativity as we select characters to showcase while trick-or-treating. Our costumes usually range from superheroes to spooky creatures, with a sprinkle of something ultra-girly. This year, my daughter has chosen to embody JoJo Siwa, and I couldn’t be happier with her choice.
At just five years old, my daughter is enchanted by JoJo’s vibrant and exuberant style. It’s a kaleidoscope of colors and fun, perfectly suited for a little girl’s imagination. However, JoJo represents so much more than just a colorful persona; she is a role model, a business mogul, and a powerful advocate for LGBTQ youth. She is the kind of figure I want my daughter to admire and aspire to emulate.
JoJo Siwa: A Rising Star
JoJo first gained recognition on Dance Moms, where she captivated audiences with her energy and charm. At the young age of 13, she partnered with Nickelodeon, ascending from reality TV star to a significant force within the network. From the outset, JoJo has been hands-on in her business ventures, insisting on being part of crucial decisions. She once shared, “Nickelodeon wanted to have a meeting without me. My mom and I said, ‘That’s not how it works. We’ve been in this together since day one.’”
The success of her brand speaks for itself. From clothing and toys to her iconic oversized bows, if you have a little girl who loves bright colors, chances are you have something JoJo-related in your home. I can’t even begin to calculate the money spent on her hair accessories! Today, Nickelodeon employs around 500 people dedicated to the JoJo brand, recognizing her as one of their most profitable stars.
More Than Just a Brand
But JoJo Siwa is not just a brand; she is a genuine person. If you ever take a peek into her world, you’ll find a fantastical abode that reflects her true self—like a candy-coated dreamland. Her cheerful spirit is contagious, and she embodies the essence of positivity.
Through her shows and concerts, JoJo promotes a clear message: embrace positivity and be true to oneself. In April 2021, she graced the cover of People Magazine, revealing her journey of coming out as queer and expressing her comfort in her identity. “I like queer,” she stated. “Technically I would say that I am pansexual because my human is my human.”
While she faced backlash, JoJo chose to focus on the support. “I don’t want people to watch my videos or buy my merch if they aren’t supporting me and the LGBTQ community,” she expressed. This is the type of role model we want for our children—someone who encourages them to embrace their true selves while advocating for others.
Inspiring the Next Generation
Right now, my daughter may not fully grasp JoJo’s impact as an icon. She is drawn to the sparkles, vibrant colors, and, of course, the bows. For me, however, JoJo embodies the qualities I hope to instill in my daughter: self-confidence, intelligence, and kindness. I’m wholeheartedly on Team JoJo.
You can currently catch JoJo making history as part of the first same-sex dancing duo on Dancing With The Stars, airing on Monday nights on ABC.
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In summary, my daughter’s choice to dress as JoJo Siwa for Halloween fills me with pride. JoJo is not only a colorful icon but also a remarkable role model who promotes self-acceptance and positivity. I hope my daughter grows to embrace the same values that JoJo embodies.