Recently, Disney unveiled its latest Frozen-inspired makeup line: the “Snow and Ice” collection, which prominently features Elsa’s striking blue eyes and rosy lips. As a mom who dressed up as Elsa for Halloween, I must admit that this icy character has some serious makeup skills. As someone with blue eyes and fair skin, I followed a Pinterest tutorial to recreate her look for my costume, and it was a hit! Friends who spotted me while wrangling my sugar-fueled kids complimented my makeup, saying, “I LOVE it!”
Curious about the buzz, I headed to Walgreens, where I discovered the new products in the women’s cosmetics section—no kids’ items in sight. I picked up the e.l.f. Snow and Ice Beauty Book, Glow Eyeshadow set, Icicle Face Palette, Icing Eyeshadow & Eyeliner, and Super Glossy Lip Shine in Kiss Pink. Oh, and a sparkly headband for good measure. The total came to about $34 for 18 eyeshadow shades, 2 eyeliners, 1 bronzer, 1 blush, 2 highlighters, 2 lip glosses, and an eyeshadow brush. Quite a deal!
As I browsed, I noticed there wasn’t anything aimed at children nearby—just the usual adult beauty supplies. When I approached the counter, the cashier, likely in her late twenties, nearly squealed over my selection. “They used to have a Princess Jasmine line that I bought completely. The colors are gorgeous and so affordable! You’re going to love this.” I was surprised to learn that Disney-themed makeup for adults was a trend, and she seemed like an everyday woman—no costumes or themed accessories in sight.
Once home, I began with the Beauty Book that some claim could corrupt our daughters. It includes step-by-step guides for achieving both “Elsa the Princess” and “Elsa the Snow Queen” looks. I opted for the Princess look, and the shadows were sheer, making application a breeze. I generally skip eyeliner, but I followed the directions to apply some along my lash line. Up to that point, I would have been fine with my daughter using this palette for her playtime. After adding my mascara, I was transformed into Princess Elsa-Kim!
After a few swipes of makeup remover, I turned to my other purchases, aiming for a radiant daytime appearance. While applying the subtly shimmering gel shadow, it dawned on me that there was no way I could share this treasure with my kiddo. This makeup lacks the typical gaudy glitter and childlike scents associated with play makeup; instead, it was crafted for adults. Though it might feature a cartoon character on the packaging, the quality of the products deserves far more than to be tossed in a toy box.
A quick search on YouTube revealed numerous tutorials for women wanting to utilize this collection, reinforcing my belief that this time, it’s okay to keep the good stuff to ourselves. Sorry, kids! Now, I just need to find a good hiding place for my newfound makeup stash before my daughter discovers how much fun my makeup drawer has become. Sharing would be the right thing to do, but I just can’t seem to let it go.
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In summary, the new Elsa makeup palette isn’t just for kids; it’s a delightful treat for moms too. With its quality and affordability, it’s time for mothers everywhere to indulge in a bit of magic. After all, who says we can’t have fun with our beauty routines?