In a bold move celebrating body positivity, model Mia Lawson has embraced her natural armpit hair in a recent ad campaign for Flamingo razors, highlighting the importance of self-acceptance amidst societal pressures. After feeling “lazy” about shaving during lockdown, Mia took to Instagram to share selfies showcasing her underarm hair, prompting both admiration and criticism from followers.
In response to the backlash, Mia partnered with Flamingo to create a unique razor collection that promotes the idea that body hair is perfectly normal, and individuals should feel empowered to choose what to do with it. The Mia Lawson Collection includes vibrant razors, exfoliating mitts, shaving gel, and waxing strips, all designed to cater to personal grooming preferences.
The playful ad features Mia confidently navigating her grooming routine, demonstrating the various ways one can care for their body hair. From waxing to shaving, she showcases the joy of self-care while proudly revealing her underarm hair. In a YouTube vlog, Mia shared how her collaboration with Flamingo began after her eye-catching Instagram post, emphasizing the brand’s commitment to diversity in body hair choices.
Mia has always been candid about her experiences, previously sharing that she chose not to shave during her pregnancy. You can find the Mia Lawson Collection online or at your local Target, where her natural beauty is celebrated in unretouched advertisements. As she stated on Flamingo’s website, her philosophy is simple: “Shave what you want, wax what you want, leave what you want—do what works for you.”
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In summary, Mia Lawson’s collaboration with Flamingo not only encourages body positivity but also empowers individuals to embrace their natural selves, showcasing that beauty comes in all forms.