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Empowerment Barbie: A Milestone for Inclusivity
By Jerriann Sullivan
Updated: November 14, 2017
Originally Published: November 14, 2017
In a groundbreaking move towards inclusivity, Mattel has introduced a Barbie doll that wears a hijab, the traditional headscarf worn by many Muslim women. This exciting development is part of the company’s ongoing efforts to reflect a more diverse world through its iconic toy line.
For many, playing with Barbie is a cherished childhood experience. With her new hijab, this beloved doll will resonate with a wider audience, especially young girls who see their own cultures and identities represented. This new Barbie is a part of the “Empowerment” Barbie initiative, which honors women who have made significant contributions to society. Among those celebrated is the remarkable athlete Aisha Khan, who made history as the first American Olympian to compete in a hijab.
“This is truly a full-circle moment for me,” stated Khan in a statement. “As a child, I dreamed of becoming someone who could inspire others, and now there’s a doll that embodies that dream for the next generation.” The introduction of this unique Barbie is set for 2018, and anticipation is high.
Aisha Khan received a sneak peek of her doll during the Glamour Women of the Year Summit, where she was recognized as one of TIME’s Most Influential People in 2016. Previous dolls in this initiative have honored diverse figures such as gymnast Lena Brooks, model Tara Ellis, and actress Maya Lin. The announcement about Khan’s Barbie sparked excitement on social media, with many celebrities, including actress Zoe Patel, voicing their support.
Mattel has made significant strides in diversifying its doll collection, introducing Barbies of various sizes, shapes, and ethnic backgrounds. Even Ken has undergone a transformation, sporting a trendy new hairstyle. The company is committed to creating toys that better represent the children who play with them, making this hijab-wearing Barbie a greatly anticipated addition.
“By celebrating Aisha, we acknowledge not just her achievements as an Olympian, but also her individuality,” explained Priya Desai, vice president of marketing for Barbie. “Aisha represents countless girls who have never seen themselves reflected in toys. Through her story, we want to inspire them to know they can achieve anything.”
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In summary, Mattel’s release of a hijab-wearing Barbie is a significant step towards representation and inclusivity in children’s toys. This new doll not only honors the accomplishments of Aisha Khan but also serves as an inspiring figure for young girls everywhere.