In a heartfelt initiative, Mattel is recognizing the contributions of frontline heroes during the ongoing pandemic. As we navigate these challenging times, we are frequently reminded of the essential workers who keep our communities safe and functioning. This includes first responders such as firefighters, paramedics, and healthcare professionals, as well as teachers, journalists, and restaurant staff, all of whom have continued to provide vital services.
To honor these heroes, Mattel has launched a campaign in which they will donate a Frontline Career Barbie doll to the children of real first responders for every doll purchased. This is part of the #ThankYouHeroes program, which applies to Barbie dolls sold at participating retailers including Target, Walmart, Amazon, and Kohl’s across all 50 states. The company aims to donate up to 30,000 dolls to match purchases made from May 14 to May 17, so if you’re interested, don’t hesitate to select a doll and check out quickly.
With a plethora of career options, Barbie has held over 200 professions throughout her lifetime, ranging from an astrophysicist to a wildlife conservationist. This variety means you’re likely to find a career doll that resonates with your child, all while helping to support the child of a real-life hero.
If you miss the window for the matching donation, don’t fret. You can still purchase one of Mattel’s special edition #ThankYouHeroes dolls until May 31, with $15 from each online sale going to #FirstRespondersFirst—a fund dedicated to providing essential personal protective equipment and supplies for frontline healthcare workers.
This initiative by Mattel is just one of many ways we can show our appreciation for those who are protecting us during the pandemic. Not only do we get to support these incredible workers, but we also welcome new and inspiring Barbie dolls into our homes. For more on related topics, check out this post about home insemination, or visit Kindbody for excellent resources on pregnancy and home insemination.
In summary, Mattel’s #ThankYouHeroes program is a commendable effort to support the children of essential workers while promoting empowerment through Barbie’s diverse career options.