In a recent promotional effort aimed at encouraging COVID-19 vaccinations, Krispy Kreme announced that anyone presenting a valid vaccination card could receive a complimentary original glazed donut. According to their chief marketing officer, this offer is available “anytime, any day, every day for the rest of the year.” Additionally, anyone, vaccinated or not, can grab a free donut on Mondays through May.
Free donuts sound great, right? But, of course, social media erupted with complaints about obesity. Users began questioning how a donut promotion aligns with health concerns related to COVID-19. The uproar included comments like, “How can you offer free donuts when obesity makes COVID worse?” and “This is completely unacceptable!”
Seriously, folks, take a breath. Krispy Kreme has a long history of similar promotions. They frequently offer free donuts for birthdays, Halloween costumes, or even for kids who excel in school. It’s unlikely that a person will suddenly start visiting Krispy Kreme daily just because of this promotion.
As someone who enjoys donuts, I can say I’ve passed by a Krispy Kreme several times since hearing about this offer and haven’t stopped for one yet. The notion that people will get the vaccine solely for the sake of a free donut is ridiculous. This outrage is simply another form of fat shaming disguised as concern for health.
Let’s clarify: a Krispy Kreme original glazed donut has only 30 more calories and 2 more grams of sugar than a packet of instant oatmeal. When compared to a tall white chocolate mocha from Starbucks, the donut contains significantly fewer calories and sugar. It’s excessive to suggest that a donut is a health crisis, and this backlash is merely a way for some to express their disdain for larger bodies without directly addressing their biases.
Krispy Kreme is not targeting any specific demographic with this promotion. They’re giving away donuts to everyone, and the promotion is part of their broader commitment to support vaccinations. Other businesses are offering similar incentives, yet they aren’t facing the same scrutiny. Why can’t we just let people enjoy a treat? Eating a donut occasionally is not a crime, regardless of size.
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In summary, the uproar over Krispy Kreme’s free donut promotion illustrates a deeper issue of societal attitudes toward body size and health. While some claim to be concerned about obesity, their arguments often overlook the complexities of body image and eating habits. Promoting enjoyment of food, regardless of body size, should be normalized, rather than criticized.