Ivanka Trump is officially closing the doors on her fashion line, and it seems that the public couldn’t be less concerned. After much speculation, sources have revealed that she’s decided to end her controversial brand to concentrate on her political role in Washington.
The Wall Street Journal shared insights into her frustrations, noting that the restrictions she implemented to avoid conflicts of interest have stifled business growth. Major retailers such as Nordstrom and Hudson’s Bay have pulled her merchandise, likely impacted by ongoing boycott calls that have plagued her brand. Honestly, this outcome feels inevitable.
According to reports, the brand’s president communicated to staff about impending layoffs (because job creation in the Trump administration is going just swimmingly, right?), while Ivanka was expected to address the team personally later that day. In her conversation with the Wall Street Journal, she expressed uncertainty about ever returning to retail, stating, “After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington.”
Backlash During Her Tenure
During her tenure as a senior advisor in her father’s administration, her brand faced significant backlash. Donald Trump received criticism for tweeting about Nordstrom treating his daughter “unfairly” after they severed ties with her line. Additionally, Senior Advisor Kelly Conway faced scrutiny for urging viewers to “go buy Ivanka’s stuff” during a White House interview. The family’s attempts to leverage political connections to boost the brand have not resonated well with the public.
Declining Sales and Future Focus
While specific sales figures for her privately held company remain undisclosed, online sales have plummeted nearly 45 percent on platforms like Amazon, Macy’s, Bloomingdales, and Zappos compared to last year. It seems the consumer vote is clear. As we look ahead to the next election cycle, the fashion line is no longer in the spotlight.
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In summary, Ivanka Trump’s fashion brand is shutting down amidst declining sales and ongoing controversies, shifting her focus to her political career. With major retailers pulling her products and public interest waning, this decision appears long overdue.