Before the pandemic, I would regularly touch up my grays at home. It became a ritual every couple of months, during which I would run to the local drugstore to grab a box of dark brown dye, usually whatever was on sale. I’d mix the components, apply the dye to my stubborn silver strands, and settle in with a carton of dulce de leche ice cream while I waited for the color to develop. After rinsing, I would be left with fresh roots.
Some months, the results were spot on, while other times, I’d notice my roots looked a tad lighter or even had a reddish tint (the science of hair dye continues to baffle me). Ultimately, the differences were not glaring to anyone but me and my stylist, so I stuck with box dye for its cost-effectiveness and convenience. For more complicated processes like highlights, I’d still head to the salon. But for gray coverage, who really minds?
Then I came across Color & Co, a personalized hair coloring kit that claims to offer salon-quality results from the comfort of home. The process works like this: you begin with a virtual consultation with a stylist who evaluates your hair based on your color history, texture, length, and volume. They also inquire about your goals—whether you want to touch up your roots, go a shade darker, or even try something bold like bright purple or platinum blonde. After gathering all this information, you receive a tailored kit complete with all the necessary dyes and clear, step-by-step instructions that are incredibly easy to follow. The kit also includes high-quality gloves and a protective goop to prevent skin staining.
After my complimentary consultation with my stylist, Jamie, I was provided with a kit for “Dark Natural Cool Brown,” which included a permanent dye for my roots and a semi-permanent dye for the rest of my hair. The darker formula was designed for better gray coverage, while the lighter one was intended to add dimension and shine, addressing my concerns about dullness. A few days later, my Color & Co package arrived, sparing me the trip to the store.
Here’s a glimpse of my hair before the transformation:
And a close-up of the gray strands I was about to tackle (there’s nothing wrong with gray hair, but I prefer experimenting with darker shades).
While I don’t have a lot of gray hair, the silver strands I do have are quite stubborn. I was eager to see how Color & Co’s formula would compare to other box dyes, which can be hit or miss.
Following the instructions was straightforward; I applied the darker dye to my roots and waited about 20 minutes before applying the lighter formula to the rest of my hair. With long hair (which Jamie had considered when preparing my kit), I was relieved not to worry about running out of dye mid-process. After a total of 45 minutes, I rinsed out the dye.
The results were impressive. My hair appeared shinier and healthier, and the gray strands were covered effectively. I wasn’t aiming for a drastic color change, so my hair still looked very similar, just with a glossier finish. Next time, I might leave the dye on for an additional 10 minutes since my grays remained slightly lighter than the rest of my roots. Overall, the Color & Co kit is indeed salon-quality, and for about $10 more than standard box dye, it’s a worthwhile investment. Plus, I didn’t experience any skin staining or cheap gloves ripping. It felt like I had just left the salon without leaving my house.
One day after using Color & Co:
One month after using Color & Co:
With a subscription, Color & Co costs $21.90 per box, while a single purchase is $29.90. If you regularly color your hair, subscribing is a smart choice (you can cancel anytime). It’s liberating to not have to think about picking up a box during my next store visit. In summary, Color & Co is an excellent option when you want to elevate your box dye experience without breaking the bank. Convenience and quality are a winning combo.
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Summary: This article recounts a personal experience using Color & Co, a customized hair coloring kit that promises salon-quality results. The process involves a virtual consultation with a stylist, resulting in a personalized dye kit delivered to your home. The author describes the ease of use, the effectiveness of the dye, and the overall satisfaction with the results compared to traditional box dyes. The kit is positioned as a cost-effective and convenient alternative for at-home hair coloring.