As June approaches, we often shift our focus toward celebrating the LGBTQIA+ community and the vibrant Pride festivities that accompany it. However, the ongoing pandemic has disrupted many of our traditional gatherings, including concerts, sports events, and community celebrations. While nothing can extinguish the spirit of pride within the queer community, COVID-19 has certainly altered how we celebrate. This year, despite the challenges, we must find innovative ways to honor and uplift our community, even if the usual visual representations are absent.
Visibility is crucial for LGBTQIA+ individuals; it fosters a sense of belonging and solidarity. Representation helps normalize our identities and relationships, making it easier for those outside the community to understand and support us. Unfortunately, some corporations exploit this need for visibility, engaging in rainbow-washing by using LGBTQIA+ symbols to sell products without offering genuine support. This trend often peaks during Pride Month, only to fade when the celebrations conclude, as seen last year during the 50th anniversary of the Stonewall riots when many brands quickly shifted their focus away from the community once July arrived.
The queer community has faced heightened vulnerabilities during the pandemic, including mental health struggles, economic instability, and a lack of supportive environments. As such, it’s vital for allies to step up now more than ever. Rather than purchasing generic Pride-themed merchandise, consider directing your financial support to organizations that genuinely benefit the LGBTQIA+ community. If you’re short on funds, you can still make a difference by participating in initiatives like the #PridePledge, started by influencer and advocate Jenna Morgan. This movement calls on corporations to allocate their Pride budgets directly to those most impacted by COVID-19, rather than on superficial marketing efforts.
Here are some organizations making a real impact in the queer community:
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Queer and Trans Therapists of Color Network
This network supports queer and trans people of color, particularly those facing heightened risks during the pandemic. They provide resources and financial assistance for mental health services. Learn more about their efforts here. -
The Trevor Project
As the largest crisis intervention and suicide prevention organization for LGBTQ youth, The Trevor Project offers vital mental health services. With increased demand during the pandemic, your support can make a significant difference. Donate here. -
Equality Federation
This organization collaborates with state groups to advocate for LGBTQIA+ rights, addressing issues like anti-LGBTQ legislation and promoting inclusivity in schools and workplaces. You can find out more about their work here.
For those looking to purchase items that also support the LGBTQIA+ community, consider products that directly benefit queer organizations. For example, Marc Jacobs has launched a new line of Enamored Hydrating Lip Gloss with a portion of sales going to LGBTQIA+ charities. Additionally, KIND is reintroducing their KIND PRIDE bar, with all net profits aiding homeless LGBTQIA+ youth through the Ali Forney Center. IKEA is also contributing with their rainbow tote bag, where all profits will support LGBTQIA+ initiatives.
While it might be tempting to buy flashy Pride gear, I urge you to prioritize supporting organizations that are truly making a difference in the lives of LGBTQIA+ individuals. Your contributions can create meaningful change, even if they don’t come with a trendy label.
Summary
Pride Month is a critical time to support the LGBTQIA+ community, especially during challenging times like the COVID-19 pandemic. Allies can take actionable steps by donating to organizations that genuinely support queer individuals rather than purchasing superficial Pride merchandise. Initiatives like the #PridePledge and organizations such as The Trevor Project and the Queer and Trans Therapists of Color Network are essential resources for making a positive impact. Your support can help uplift those who need it most.