As summer fades and we welcome the cooler months, the internet has turned its attention to an unexpected phenomenon: the viral “hockey butt.” This recent trend was ignited by an advertisement from State and Liberty, a brand known for creating stylish dress clothes tailored for athletic builds. Their latest campaign features a surprising new star—hockey butt—embodied by 24-year-old ice hockey player Jake Thompson from the Chicago Wolves.
In the ad, Thompson candidly shares, “I’ve got hockey butt,” while highlighting the struggles athletes face when shopping for trousers. He explains, “Many of us have narrower waists but bigger quads, thighs, and, yes, butts.” This candid admission has resonated with many, bringing attention to an issue that athletes often encounter: the difficulty of finding stylish clothing that accommodates their athletic physiques.
The ad showcases slow-motion footage of Thompson performing lunges and squats, proving that hockey butt is indeed a genuine phenomenon, while also demonstrating how the State and Liberty pants allow for optimal movement. This humorous yet insightful take has caught the eye of social media, with users embracing the concept of various “sports butts,” especially the hockey variety.
However, beneath the lightheartedness lies a serious issue: our society often caters to a narrow definition of body types, leaving many individuals struggling to find clothes that fit well. Whether driven by sports or simply the diversity of body shapes, the challenge of finding well-fitting apparel can be daunting for the majority. While State and Liberty targets a specific demographic, their efforts contribute to a larger conversation about the necessity for inclusive sizing that accommodates all body types.
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In summary, the hockey butt movement not only brings humor to the forefront of athletic fashion but also sheds light on the pressing need for clothing that fits a variety of body shapes. With brands like State and Liberty leading the charge, there’s hope for greater inclusivity in the fashion industry.