In a delightful new advertisement, Organic Valley brings to life the chaotic yet relatable morning routines of actual women. Gone are the unrealistic portrayals of women who wake up looking flawless, ready for a photoshoot, and have ample time for yoga and journaling. This ad takes a refreshing turn by humorously capturing the disarray that often characterizes our mornings.
Many women can relate to the fantasy world depicted in typical ads, which rarely reflect the reality of our busy lives. Organic Valley’s 90-second commercial brilliantly mocks this absurdity, showcasing moments that feel all too familiar. Research supports this portrayal, as a study conducted by Viewpoint Insights in February 2016 surveyed 1,000 employed women aged 25 to 54. The findings revealed that most women prioritize hair and makeup over breakfast. After all, how else can we conceal those dark circles? And who has time for yoga when wrangling a hairbrush through a tangled mess?
The study also indicated that 79% of women have eaten while driving. Did we really need a survey to confirm this? Many of us have turned our cars into makeshift dining rooms, juggling work and family commitments that often leave eating low on the priority list. A stash of snacks, like almonds, lives in my car for those hangry moments. Additionally, 36% of women admit to wearing previously worn clothes, often covering stains with a strategically placed scarf.
Nicole Grant, the Organic Valley Marketing Manager, highlights the growing gap between the polished lives often showcased on social media and the hectic reality faced by many women. “This ad resonates because it reflects the truth of our busy lives,” she stated.
If more advertisements embraced this blend of humor and honesty, perhaps we wouldn’t feel the need to fast forward through them. Check out the ad below for a good laugh.
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In summary, Organic Valley’s new commercial effectively captures the humorous chaos of women’s mornings, presenting a refreshing contrast to the unrealistic portrayals often seen in media. Through laughter, it resonates with the real-life experiences of women, making us feel seen and understood.