After 31 years, Hershey’s has decided to revamp its beloved holiday commercial, and the reaction has been anything but positive. Each holiday season brings with it cherished traditions, comforting warmth, and classic ads, like the iconic Hershey’s commercial featuring animated kisses that jingle a festive rendition of “We Wish You a Merry Christmas.” However, this year, change is in the air.
The updated commercial opens with the familiar sight of Hershey’s kisses arranged in a Christmas tree formation, playing the early notes of their signature tune. But before they can complete the song, a small hand reaches in to snatch one away, and we transition to a family baking Christmas cookies. From the reactions online, one might think they were witnessing a holiday heist rather than a simple baking scene.
Viewers have taken to YouTube to express their disappointment, with comments like, “You took something great and ruined it; why not keep the original and make a new one?” and “This is the perfect representation of 2020: completely ruined!” The backlash quickly spread across social media platforms, where many felt that Hershey’s had personally attacked their nostalgic holiday experiences.
In response to the uproar, Hershey’s issued a statement explaining their reasoning for the change. They aimed to blend two holiday traditions: the charming sounds of the original commercial and the joy of baking holiday treats. The company reassured fans that the classic version of the ad hasn’t disappeared entirely and hopes the new version evokes warm memories and feelings of togetherness during the season.
While it’s natural for change to evoke strong feelings, it’s important to remember that this is just a commercial for chocolate, which remains available for enjoyment in many formats. For those feeling particularly upset, revisiting the original ad on YouTube might help soothe some of that frustration.
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Summary
Hershey’s recent alteration of its long-standing holiday commercial has sparked considerable backlash among viewers, many of whom feel a deep connection to the original ad. While the company aims to blend traditional elements with new themes of baking, the reaction has been overwhelmingly negative. For those disheartened by the change, revisiting the classic ad may provide some comfort.
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Hershey’s holiday commercial, viewer outrage, holiday traditions, chocolate commercial, nostalgia, baking, social media backlash