In recent years, I’ve often thought about directing my salary straight to Sephora, just to eliminate the need for a bank deposit. My online shopping cart serves as an ongoing compilation of must-have items, curated from friends’ recommendations, captivating blogs, and enticing YouTube videos. Whenever I manage to step into the store, I find myself a bit lacking in self-control and just enough cash in my account to make potentially regrettable purchases — though, honestly, I never feel too remorseful while leaving with a delightful haul.
I absolutely adore beauty products. But what do I cherish even more? Women’s professional advancement. While beauty is the primary reason I splurge at Sephora, this second reason makes handing over my cash feel utterly justified.
It’s no shock that women comprise the majority of Sephora’s workforce, with over 25,000 employees. What is astonishing, however, is that more than 60% of the company’s digital and tech positions are also held by women. Their executive leadership in the digital realm features five women out of six total leaders. Amazing, right?
Tech has long been a male-dominated arena, with fewer than a quarter of tech jobs at leading Silicon Valley firms occupied by women. If you think that a beauty and skincare brand would naturally attract more women because of its clientele, allow me to clarify. Companies like Apple, Google, and Uber have customer bases that are nearly half female, yet they don’t come anywhere close to achieving 50% female representation in their tech roles. Even Apple, the leader among them, barely reaches 25%.
Former Sephora executives shared insights with the Wall Street Journal about how the company has successfully attracted and elevated women in both leadership and tech roles, resulting in significant benefits for the business. Meetings at Sephora are spaces where everyone feels empowered to voice their ideas and perspectives. Doesn’t that sound incredible?
As described by a former VP of talent, Sephora’s approach involves encouraging women to apply for roles they may not feel fully qualified for. This is particularly true in digital and tech positions. The opportunity to expand their skills in a supportive environment, where taking risks is welcomed and mistakes are viewed as learning opportunities, fosters confident problem-solving. This, in turn, likely boosts employee morale.
A recent study from the Peterson Institute for International Economics revealed that having more women in leadership correlates with increased profitability. Given that Sephora opened 100 new stores in 2016 and experienced double-digit profit growth, I’d say they’re on the right track. I’m about to head back to my shopping cart and add to their success — there’s something inspiring about a company that champions women that makes me want to spend more.
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In conclusion, Sephora not only indulges my beauty cravings but also embodies a commitment to empowering women in the workplace, making every purchase feel worthwhile.