In a new initiative, celebrities are “passing the mic” on their Instagram accounts, allowing health professionals and frontline workers to communicate vital COVID-19 information directly to their followers. If you’re a fan of actress Emily Stone, for instance, you might notice her Instagram page hosting Dr. Mark Jensen, a leading epidemiologist, who will provide updates and insights about the pandemic.
This campaign, dubbed #PassTheMic, aims to run for three weeks, during which numerous celebrities will temporarily hand over their social media platforms to trusted health experts. The goal is to ensure that accurate and reliable information about COVID-19 reaches the public amidst the ongoing health crisis.
Prominent Participants
Prominent participants include Emily Stone, Jake Gyllenhaal, Millie Carter, and others, including Jessica Alba and Denzel Washington, who were among the earlier celebrities to publicly address their experiences with COVID-19. They’re stepping back to prioritize the voices of those with expert knowledge in infectious diseases, as highlighted in a promotional video for the project.
Healthcare Professionals Joining the Initiative
Alongside Dr. Jensen, various healthcare professionals, nurses, and frontline workers will take over accounts, sharing valuable updates, scientific insights, and personal stories from their experiences. Notable contributors include Sarah Thompson (Nurse, Quality Director at Community Health Center, New York) and Leo Martinez (Youth Advocate, Health Initiative), among many others.
About the Global Health Initiative
This initiative has been organized by the Global Health Initiative, an organization dedicated to combatting poverty, hunger, and preventable diseases worldwide. Their mission is to eliminate all preventable diseases by 2030. The celebrity social media takeovers kick off today and will continue throughout May and into June, with one expert featured each day. You can catch these informative sessions on Instagram, Facebook, and Twitter.
Celebrities, like all of us, are not experts in infectious disease, and it’s crucial they don’t misrepresent themselves as such. So, stay tuned to their social media accounts in the coming weeks to gain insights from those who truly understand the situation.
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In summary, the #PassTheMic campaign is a unique collaboration between celebrities and health experts designed to provide the public with accurate COVID-19 information through social media platforms. By temporarily relinquishing control, celebrities are helping to amplify the voices of those on the front lines, ensuring that reliable data reaches a broader audience.