In a significant move that echoes a new French law aimed at combating eating disorders among youth, Getty Images has announced a global policy change regarding the portrayal of models. This change prohibits contributors from submitting any images that have been altered to make models appear thinner or larger. The policy came to light in an email sent to contributors, highlighting the growing movement toward authentic representation in media.
The French legislation, which mandates that media outlets disclose any retouching that alters a model’s body size, imposes hefty fines of up to $44,000 for non-compliance. Although the law is specific to France, its widespread influence on companies that utilize Getty’s services means that the new policy will apply to contributors around the world, effective October 1.
This decision aligns with a broader cultural shift towards body positivity and realistic representation in media. A spokesperson for Getty noted that this policy merely formalizes a trend many photographers have already embraced, moving away from overly airbrushed images and toward a more inclusive and authentic depiction of individuals.
While many on social media have applauded the move, there’s been backlash from some quarters, reflecting a resistance to abandoning unrealistic beauty standards. Critics, particularly from a vocal group of men, expressed dissatisfaction, suggesting that it limits artistic freedom. However, supporters argue that the media has a responsibility to convey healthier messages about body image, especially to young women who often feel pressured to conform to unattainable ideals.
Getty clarified that alterations unrelated to body size, such as changes in hair color or skin retouching, remain permissible under this new policy. The shift is part of an ongoing dialogue about how we view beauty and representation in society; it’s essential to recognize the long-term impact of the images we consume.
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In summary, Getty’s new policy against retouched images that distort body sizes reflects a significant shift toward promoting body positivity and realistic representations in media, spurred by a French law aimed at reducing eating disorders among the youth.